Opening of the “OXXO” store in Seef Mall – Seef District

Seef Properties Company, one of the most prominent real estate development companies in the Kingdom of Bahrain, announced the opening of the international brand “OXXO” store in Seef Mall – Seef District, in a new step that reflects its continued commitment to enhancing the shopping experience and providing a diverse mix of international brands that meet the aspirations of different segments of visitors. This opening comes within the framework of the company’s strategy aimed at developing its commercial centers and consolidating its position as one of the most prominent commercial center operators in the Kingdom of Bahrain, by attracting modern brands that add qualitative value to the shopping experience.

The opening of the new store in cooperation with Nad Holding Group comes within the ongoing expansion plans of the OXO brand in the Kingdom of Bahrain, as this branch represents a new station that enhances the brand’s presence in the local market. OXO is distinguished by its youthful spirit and contemporary designs that keep pace with the latest fashion trends, as it offers a variety of fashions that combine practical life with elegance, to meet the needs of customers looking for a comfortable and modern style that reflects their personality, and is in line with the requirements of their fast-paced daily lives.

The new store reflects an advanced concept of the shopping experience, through a modern interior design that matches the brand’s identity, and gives visitors a comfortable and refreshing shopping environment. It also includes a wide variety of seasonal fashions and basic pieces that can be easily coordinated to suit different tastes and occasions, which enhances the store’s appeal and makes it a favorite destination for fashion lovers. This opening contributes to enriching visitors’ experience within the complex by offering various options that combine quality and modern design.

Seef Mall – Seef District is one of the most prominent commercial destinations in the Kingdom of Bahrain, as it is distinguished by its strategic location and the diversity of its facilities that combine shopping, entertainment and restaurants, making it a major attraction for visitors from inside and outside the Kingdom. Attracting the OXO brand comes to enhance the mall’s position as an integrated destination that includes an elite group of international brands, and at the same time keeps pace with the rapid developments in the retail sector, ensuring the provision of a renewed and integrated shopping experience that meets customers’ aspirations.

On this occasion, Mr. Daij Al Rumaihi, Chief Commercial Officer of Seef Properties, said: “We are pleased to announce the opening of the “OXXO” store in Seef Mall – Seef District, which represents a qualitative addition to our portfolio of international brands. At Seef Properties, we are keen to develop our commercial destinations by attracting innovative brands that keep pace with customers’ aspirations and enrich the shopping experience, thus enhancing the position of our centers as preferred destinations in the Kingdom.”

Al Rumaihi added, “We continue to implement our strategy aimed at diversifying the brand portfolio and enhancing the investment value of our centers, by attracting modern commercial concepts that are in line with developments in the retail sector. We are also working to develop our assets according to a long-term vision that focuses on operational efficiency and sustainability, which supports the competitiveness of our centers and enhances their ability to achieve sustainable growth.”

For his part, the founder and CEO of Nad Holding, Mr. Nabil Dabwan, said on this occasion: “The opening of the OXO store in Seef Mall – Seef District represents an important step within our expansion plans in the Kingdom of Bahrain, as we are keen to enhance the brand’s presence in strategic locations characterized by wide demand from shoppers. This expansion comes within the framework of our commitment to providing an integrated shopping experience that reflects the brand’s modern identity, and keeps pace with the aspirations of a wide segment of customers looking for elegance and comfort at the same time.”

He added: “At Nad Holding Group, we continue to work on developing our presence in the retail sector by attracting and managing international brands with added value, which contributes to enriching the shopping scene in the Kingdom. Through this opening, we look forward to enhancing our interaction with customers and providing innovative products that combine quality and modern design, in line with the requirements of daily life, and enhance the comprehensive shopping experience.”

It should be noted that this opening comes within the framework of the company’s ongoing efforts to keep pace with developments in the retail sector by developing a balanced mix of brands that meet the needs of various customer segments, which supports the sustainability of operational performance and enhances the competitiveness of its commercial complexes in the long term.