المملكة: Anna Zinola reveals to Al-Youm about the rapid transformations of the fashion sector in the Kingdom

Zinola explained that the institute, only one year after its opening, today includes students enrolled in academic programs extending for three years in the specializations of fashion design and fashion business management, in addition to annual programs. and professional courses, noting that the beginning of the second academic year is witnessing a clear increase in the demand of Saudi students, which, according to her description, reflects the vitality of the sector and its promising future in the Kingdom.

She stressed that the fashion culture in Saudi Arabia is going through a remarkable growth phase, driven by an increasing passion of individuals, which is not limited to design only, but extends to include various elements of the industry, from manufacturing to photography and fashion coordination, which indicates an integrated awareness of the fashion system as an integrated economic and creative sector.

Transformations of the fashion sector in Saudi Arabia

This event came as the Institute’s first presence in Jeddah, within the framework of expanding the scope of its activity outside of Riyadh, as it seeks to engage in the broader cultural scene in the Kingdom, at a time when the fashion industry has become one of the important engines for expressing identity and supporting creative industries.

During the event, Zainola presented a “Master Class” entitled “Understanding Luxury: From Exclusive Scarcity to Everyday Status,” in which she addressed the global transformations in the concept of luxury, noting its transition from Being based on scarcity and traditional craftsmanship, to more flexible concepts linked to cultural identity and ease of access, in addition to changing consumer behaviors and expectations.

The session reviewed, through global case studies, how brands are redefining the concept of luxury at the level of product, experience and communication, in line with the rapid growth of the fashion market in the Kingdom and its increasing influence regionally and globally.

This attendance comes at a time when the Marangoni Institute continues to enhance its role in enriching the dialogue about fashion education in the Kingdom, especially with It is ranked among the top 50 universities in the world in the field of arts and design, according to the QS classification for the year 2026, where it ranks 45th in the world.

Fashion Field

The institute, which was founded in Milan in 1935, is one of the most prominent educational institutions in the field of fashion, as it has graduated thousands of specialists in the luxury industry around the world, and annually receives about 5,000 students from more than 100 countries through its branches spread in a number of international fashion capitals.

And in the context Locally, the Riyadh branch, which opened in August 2025, represents a strategic station for developing Saudi talent in the fields of fashion, design and beauty, through specialized educational programs that are in line with the needs of the labor market, and contribute to supporting the goals of economic diversification, in partnership with the Ministry of Culture and the Fashion Authority.

Zinola’s statements, and the attendance and interaction witnessed at the event, reflect clear indications of the accelerating growth of the fashion sector in the Kingdom, and the expanding circle of interest in it as one of the tributaries of the creative economy, and as a promising space for empowerment. The new generation of Saudi creators.