Starting training for 50 families within the “Entrepreneurs from Emirati Families” program

The Ministries of Community Empowerment and the Ministry of Economy and Tourism announced the start of training 50 entrepreneurs from productive Emirati families, within the “Entrepreneurs from Emirati Families” programme, which was launched in cooperation with the New Economy Academy, and in partnership with “Majara”, the National Fund for Social Responsibility, the Emirates Foundation, and the company “Neol”, within the “Year of the Family” initiatives.

The program comes within the framework of the “UAE, Entrepreneurial Capital of the World” campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God protect him.

The program aims to train and qualify 1,000 entrepreneurs from productive Emirati families, over a period of five years, at a rate of 200 trainees each year, enabling them to transform their skills into successful projects, while an elite group of trainers, experts and advisors, specializing in entrepreneurship and self-development, and the economic, financial and technical sectors, participate in presenting the program.

One of the most important economic axes that the program will focus on in the first years is entrepreneurship in the fields of: tourism, agriculture and agricultural technology, food industries, technology-based financial services, and transportation services.

The Minister of Community Empowerment, Shamma bint Suhail Al Mazrouei, said: “We are working in the Ministry of Community Empowerment within a strategic vision, and in partnership with all actors, to establish an incubating environment for social and economic innovation, with the aim of empowering Emirati families and transforming their entrepreneurial ambitions into projects that have great competitive capabilities,” pointing out that the “Emirati Families Entrepreneurs” program is a qualitative platform in this context, to enable citizens to lead their own projects with high efficiency, and to consolidate their economic and social stability through self-reliance.

She added that the program represents an important engine for transforming the creative and entrepreneurial ideas of Emirati families into national brands that compete in global markets, noting that the goal is to formulate a new reality, in which the Emirati entrepreneur is an authentic partner in economic development and an active contributor to shaping the future.

For his part, the Minister of Economy and Tourism, Abdullah bin Touq Al Marri, said: “The (Emirati Family Entrepreneurs) program represents a fundamental pillar in our national strategy to transform human energies into effective economic engines, a translation of the vision of the wise leadership that investing in citizens is the winning bet to achieve the future of entrepreneurship.” He added: “Through this vision, we are working to build an integrated system of empowerment and training that ensures the maturity of national projects, consolidates a culture of self-reliance, and transforms productive families into real partners in achieving Economic trends,” pointing out that the program links the aspirations of the nation’s people to the growth opportunities provided by the integration between the government and private sectors.

Bin Touq stressed: “We at the Ministry of Economy and Tourism believe that the entrepreneurship sector in the Emirates is full of broad horizons of opportunities and innovation in various fields, which can make significant contributions to economic flexibility and build a vibrant society that leads economic growth with an ambitious and sustainable vision.”

“Program” themes

The “Entrepreneurs from Emirati Families” program includes multiple axes, including: developing the entrepreneurial mindset, identifying the differences between the entrepreneur’s mindset and the employee’s mindset, generating ideas to identify challenges and turning them into opportunities, in addition to building the business model through the value proposition and the use of business model building, verifying the idea and the market to test the idea and collect user feedback, as well as analyzing the market and competitors’ trends through the use of analysis tools.

The topics also include preparing business and revenue models, including revenue model design and digital transformation, and market entry strategies by building a strong brand identity, and marketing campaigns designed to achieve impact and rapid growth, in addition to financial planning and financing, by preparing costs and expectations and determining funding sources, and presentation and delivery skills, by preparing an effective presentation that highlights the project idea and convinces investors.

The “program” focuses in the first years on tourism, agriculture, food industries, and financial services.