Cate Blanchett calls for protecting humans from artificial intelligence

Australian star, Cate Blanchett, called for protecting humans from the danger of artificial intelligence modifications to their images, personal identities, and creative projects, and not dealing with advanced technologies used by artificial intelligence makers without the consent of real people to use their images and works.

 

The Hollywood star, who celebrated her 57th birthday on May 14, co-founded a new non-profit company, under the name “RSL Media”, which aims to provide a framework based on human consent for the use of artificial intelligence for creative works, names, images, and personal identity.

The “company,” its ideas, and its vision, received direct support from other major stars, led by: George Clooney, Tom Hanks, Javier Bardem, Viola Davis, Helen Mirren, Steven Soderbergh, Kristen Stewart, Meryl Streep, and Emma Thompson, in addition to the Creative Artists Agency and the Music Artists Coalition.

The “company,” which has a free public registry, is scheduled to be announced next June. It allows anyone to determine their permissions related to artificial intelligence, and was founded on the idea that approval must come first, before any entity related to business development with artificial intelligence makes any modifications related to humans. Since digital technical systems based on artificial intelligence use human expression, creative works, and personal identity without the consent of their owners, this company will seek to address this problem by converting human consent into a signal that machines can read and understand.

Star Cate Blanchett, who is currently present to participate in the activities of the 79th Cannes International Film Festival, said: Artificial intelligence technologies are expanding rapidly and escaping any supervision or regulation. In order for people to stay ahead of these technologies, consent must be the first consideration.

Cate Blanchett has co-founded RSL Media, a non-profit company, that “helps provide a human consent framework for AI’s use of creative work, name, image and likeness.”

→ pic.twitter.com/bHAqE3CHz8

— Cate Blanchett Fan (@blanchettcom) May 13, 2026

 

 

The Hollywood star explained that “RSL Media” is a free, simple-to-use technology that provides solutions, with the aim of facilitating the granting and management of approval. It is the first practical solution in this sector that allows people everywhere, not just public figures, to impose control over how artificial intelligence uses their work, photos, and personal identities.

This technology allows all humans to determine how artificial intelligence systems use their identities and creative works, either under certain conditions, or prohibit it completely.

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