505 million dirhams of the total assets managed for “Ajyal Makers”

National Bonds Company, the savings and investment company compatible with the provisions of Islamic Sharia in the UAE, announced the adoption of changing the name “Housewife” to “Generation Maker” in all its electronic and digital transactions, in addition to a package of rewards directed to generation makers and their children, including quarterly incentive rewards, rewards dedicated to children, and entertainment and educational events throughout the year.

The company stated that this step comes in line with the vision of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence, to adopt the title “Generation Maker” instead of “Housewife”, and in support of the priorities of the Year of the Family 2026.

National Bonds pointed out that it today includes a contribution estimated at 505 million dirhams from the total assets managed for female generations, while the percentage of using the smart application among them has risen to 64%, which indicates their active digital involvement in managing their savings. Generational makers have received rewards worth a total of more than 22.8 million dirhams since the company’s launch, with the aim of promoting a culture of saving.

Rehab Lootah, Executive Vice President of National Bonds Group, said: “The decision to rename this vital segment of our society reflects the vision of the wise leadership and its deep appreciation for those raising future generations.”
She added: “At National Bonds, we believe that celebrating generational women creators is not limited to the title, but rather represents an explicit call to institutions to reshape the way they serve this group and stand by them. Generation makers are the foundation on which strong families, and thus a strong nation, are built, and our interaction with this initiative reflects a strategic commitment to walking alongside them, appreciating their contribution, and supporting them with solutions that touch on the reality of their role. We are proud to align our efforts with this national trend, and to place female generation makers at the heart of our strategic priorities, embodying the role that the private sector can play in this year.”