“Mazad” relies on the developed electronic key system eKey 2.0 on its electronic platform

Mazad, one of the leading local companies affiliated with Bahrain Mumtalakat Holding Company, which specializes in organizing public and electronic auctions in the Kingdom of Bahrain, announced the integration of the advanced electronic key system (ekey 2.0) on its platform, becoming the first electronic auction platform in the Kingdom of Bahrain to adopt a digital customer identity verification system, in a step that reflects Mazad’s continued commitment to developing the user experience, supporting digital innovation, and providing a reliable and secure platform for its customers.

Linking with the developed electronic key system (ekey 2.0), provided in partnership with Beyon Connect, one of Beyon’s companies, and the Information and e-Government Authority, allows digital verification of users’ identity in a safe and smooth way to access the platform, which contributes to providing a smoother and more reliable digital experience.

The integration of the developed electronic key system (ekey 2.0) also allows Mazad users to register and log into the application using their national digital identity data, through biometric authentication techniques and facial recognition, without the need to create separate login names and passwords. New and existing users can also create an account and complete the identity verification process in one secure step, which contributes to simplifying registration procedures, making and accelerating the verification process, and providing an easier and safer user experience.

On this occasion, Nizar Habib, CEO of Mazad, stressed the company’s keenness to continue developing the user experience while maintaining the highest standards of trust and security, noting that integrating the platform’s services with the developed electronic key (eKey 2.0) is an important step in this journey by providing a fast and easy login experience, characterized by complete security through linking with the national digital identity infrastructure. He added that this achievement reflects the company’s commitment to innovation and its vision towards providing an integrated digital experience that meets the growing aspirations of users.”

For his part, Dr. Khaled Al-Mutawa, Executive Vice President of Operations and Government at the Information and e-Government Authority, explained that the Mazad platform’s accession to the developed electronic key system (ekey 2.0) comes as an extension of the authority’s efforts to expand the scope of benefiting from the national digital identity verification system and enhance the integration of digital services in various sectors. He pointed out that the authority, in cooperation with its partners, continues to support the adoption of innovative digital solutions that contribute to providing safe and reliable digital services, as well as improving the user experience, in a way that supports the process of digital transformation in Kingdom.

In turn, Sheikh Mohammed bin Khalifa Al Khalifa, CEO of Beyon Digital Growth, said: “Mazad’s joining the eKey 2.0 system as the first electronic auction platform in the Kingdom to adopt this service represents an important step towards expanding the scope of the use of the national digital identity to include the e-commerce sector and digital platforms, which reflects the growing confidence in the eKey 2.0 system to provide secure and smooth digital experiences. Through this cooperation, we continue to support digital transformation efforts and build a reliable digital future that serves Individuals and institutions, in line with the objectives of Bahrain Economic Vision 2030.”

The developed electronic key (ekey 2.0) is a national system for digital identity verification in the Kingdom of Bahrain, as it provides a unified and secure means of verifying the user’s identity and accessing government services and private sector services using biometric authentication techniques without the need for passwords. This contributes to enhancing levels of safety and reliability and contributes to providing an integrated and seamless digital experience for users.