Emirates Airlines extends its sponsorship of the Australian Open Tennis Championship for the next five years

Emirates today announced the extension of its long-term partnership with Tennis Australia for another five years, remaining the official carrier of the Australian Open until 2029..

This year, Emirates Airlines celebrates the 10th anniversary of its sponsorship of the Australian Open Tennis Championship as the official carrier of the tournament, which embodies its continued commitment to Australia and its support of local sporting events. Since its partnership with Tennis Australia in 2015, Emirates has maintained its commitment to bringing tennis fans and players closer together, and sharing unforgettable moments..

Starting in 2025, the partnership will extend beyond the Australian Open to leave a tangible impact in local communities, as Emirates Airlines and Tennis Australia have collaborated in an initiative funded by the airline’s “Force for Good” program, with Emirates investing $2.25 million. Over five years to inspire children and youth most in need through tennis to create a brighter future.

The program will be launched in five major Australian cities, focusing on children and young people from the most vulnerable backgrounds. Using tennis as a powerful tool to promote physical and mental health, the partnership aims to strengthen a sense of belonging for these young people. Over the next five years, the initiative will offer free tennis programmes, providing a structured and supportive environment where youth participants can develop their sporting skills and essential life skills such as resilience, teamwork and socialising. Through this collaboration, Emirates Airlines and Tennis Australia aim to break down barriers, and provide these young people with the resources and opportunities they desperately need to succeed..

Barry Brown, Vice President Australia and New Zealand at Emirates, said: “Extending our partnership with Tennis Australia for an additional five years embodies Emirates’ long-term commitment to Australia, in line with nearly three decades of service since our inaugural flight to Melbourne.“.

He added: “We are proud to work with Tennis Australia and connect great players with fans around the world and on home soil in Australia. The Australian Open is a cornerstone of the Australian sporting calendar, and we are excited to provide fans with unique experiences for the next edition and in the years to come.”“.

He continued: “Our commitment this year extends beyond the courts, with the ‘Force for Good’ programme, which will ensure that more opportunities are provided to communities, as well as opening the way for more people to play tennis. This also means that we will be able to Providing education and skills to promising young tennis players, not only to help and inspire them, but also to pave the way for Australia’s future tennis stars.“.

Craig Tiley, Australian Open Director and CEO of Tennis Australia, said: “We are pleased to continue our long-standing partnership with Emirates, which has been a cornerstone of the Australian Open and Tennis Australia for more than a decade, and extending this commitment reinforces the vital role that Emirates plays a role in connecting our players and events to the rest of the world“.

He added: “We are particularly pleased to announce Emirates’ new ‘Force for Good’ initiative, which alongside Tennis Australia, will provide opportunities and support to young people most in need across the country.”“.

Vicky Reid, CEO of Tennis Australia, said: “We are excited to partner with Emirates to support social impact initiatives across Australia. This multi-year partnership will support tens of thousands of young people most in need by relying on the power of tennis.”“.

Emirates’ tennis sponsorship portfolio includes the four major Grand Slam tournaments, namely the Australian Open, the US Open, Roland Garros (French Open) and Wimbledon, in addition to 60 other tournaments throughout the year through the airline’s partnership with the Professional Tennis Players Association. . With its global reach, Emirates’ Force for Good initiative will also support social impact initiatives in the UK and the US, where it has teamed up with Wimbledon and the US Tennis Association to support local communities..

Emirates Airlines provides tennis fans with convenient flights to and from 40 European destinations through one stop, so passengers can catch an early morning Emirates flight from Melbourne, have breakfast in Australia, lunch in Dubai and dinner in Europe..

This year, the Emirates Pavilion will highlight five European destinations: London, Dublin, Rome, Athens and Paris. As the preferred destination for celebrities and guests invited to the 2025 Australian Open Tennis Championships, the pavilion will embody neo-classical European architectural details and a menu inspired by the best European destinations..

This year, the carrier will continue its sponsorship of the stadium AO BallparkIt is scheduled to officially open on Kids Tennis Day presented by Emirates Airlines on Saturday, January 11. It will carry a playground AO Ballpark Presented by Emirates Airline, it will feature an airport theme and will include a variety of interactive games and activities, including My Zone Emirates Explorers andLittle Traveller.

Emirates is also proud to present Emirates Airline Day on Tuesday 14 January, with a collection of moments #FlyBetterMoments For spectators, like meeting the distinguished cabin crew and taking a photo to celebrate the partnership with the Australian Open.

The carrier will also provide live broadcast of the 2025 Australian Open matches through its award-winning inflight entertainment system ice. iceon the channel Sport 24 On board, as well as in the air lounge on board aircraft A380And in the airport lounges designated for Emirates Airlines. Emirates flights to and from Australia in January will also carry the 2025 Australian Open logo, including themed menus, cup covers and headrest covers..

Emirates Skywards Platinum and Gold members can watch the action live through exclusive Skywards offers. Starting with 30,000 miles, members can purchase hospitality tickets to watch the action-packed Grand Slam tournament from January 12 to 21, 2025..

Emirates Airlines operates three flights daily between Melbourne and Dubai, including two flights by plane A380The carrier will serve as a link between tennis players and fans to the 2025 Australian Open. The Emirates aircraft operates A380 We aim to redefine luxury travel, providing unparalleled world-class service, embodying comfort, and providing unforgettable experiences for every passenger on board..

3 Decades of service to Australia

Emirates has been serving Australia for nearly three decades, transporting more than 40 million passengers to and from Sydney, Melbourne, Brisbane, Perth and Adelaide via its hub in Dubai. Emirates Airlines currently operates 77 weekly flights to and from Australia and offers more than 68,000 seats to and from its five main gateways. It operates three round-trip flights daily from Dubai to Melbourne and Sydney, two daily flights to Brisbane and Perth, and a daily flight to Adelaide. Emirates also facilitates the transportation of important goods to and from Australia, and serves as an important air link to help increase investment flows and realize the benefits of the Comprehensive Economic Partnership Agreement between the United Arab Emirates and Australia..

Thanks to its codeshare partnership with Qantas, customers of both carriers have access to a wide network of destinations, and Emirates and Qantas provide customers with access to more than 120 destinations, including 60 points in Australia and New Zealand. Qantas customers can fly with Emirates to Dubai and reach more than 65 cities in Europe, the Middle East and Africa. Together, Emirates and Qantas have carried more than 15 million passengers with a total of 543,000 flights in the past ten years..

Emirates Airlines sponsorships in Australia

Emirates is committed to supporting the growth and scope of cultural activities in Australia and around the world, with its sponsorship of many areas such as literature, film, arts, cooking, music festivals and world-famous orchestras..

Beginning with sponsorship of the Collingwood Football Club in 1999, Emirates has continued to sponsor many sporting teams and events in Australia, from the Australian Open to Australian Rules Football, in addition to becoming a partner of the Australian Football Championship. PGA Golf in Brisbane in 2022. Emirates is keen to connect communities and bring the world together through sport.

Beyond sport, Emirates last year strengthened its commitment to supporting arts and culture in Australia by extending its 21-year partnership with the Sydney Symphony Orchestra until 2025. The Sydney Symphony Orchestra forms the cornerstone of its ongoing support of music and arts around the world, and is the longest-running partnership. Unsportsmanlike for the tanker.

Emirates is also a proud sponsor of the Tasmanian Museum and Art Gallery, including its latest exhibition entitled ‘Coming Home’. The partnership saw Emirates transport a valuable Aboriginal artifact from Paris to Tasmania, 230 years after it was first transported. The artefact, a rekawa (kelp water bearer), is one of only two known pieces, and its new place in the museum will allow Tasmania’s Aboriginal community to reconnect with their cultural history..