During the One Billion Followers Summit… Al Gergawi: We are inspired by Mohammed bin Rashid’s proactive vision to build an integrated economic sector in the content industry

DUBAI, 11 JANUARY / WAM / His Excellency Mohammed bin Abdullah Al Gergawi, Minister of Cabinet Affairs, confirmed that the UAE is making great strides, inspired by the vision and philosophy of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, “may God protect him.” To build an integrated economic sector in the content industry, by establishing the best environment for content makers, establishing companies, establishing partnerships and relationships, and developing economic opportunities for everyone in this field.
His Excellency said that the philosophy of His Highness Sheikh Mohammed bin Rashid Al Maktoum is proactive in its steps, bold in its decisions, and futuristic in its ambitions, as His Highness bet early on, with his far-sighted view of the future, on media and technology and the relationship between them, so His Highness ordered more than 25 years ago, specifically in the year 1998. Building a city dedicated to the Internet and technology in the middle of the Dubai desert, and months later, His Highness ordered another project adjacent to Dubai Internet City, which is Dubai Media City, and here we are. Today we see how digital media has become the communication platform for more than 5 billion people around the world.
This came during the speech of His Excellency Mohammed Al Gergawi at the opening of the One Billion Followers Summit 2025, the largest global summit in the content industry economy, which is organized by the UAE Government Media Office and hosted by the United Arab Emirates during the period from January 11 to 13, in the Emirates Towers, Dubai Financial Center. Global and the Museum of the Future in Dubai, under the slogan “Purposeful Content”, as the summit in its third edition is witnessing great momentum with the participation of more than 15,000 content creators and influencers and more than 420 speakers. And 125 CEOs and global experts.
At the beginning of his speech, His Excellency welcomed this exceptional gathering, and said, “Our meeting here today is an extension of the vision and philosophy of His Highness Sheikh Mohammed bin Rashid Al Maktoum, as we are making great strides in building an integrated economic sector in the content industry, on the land of the Emirates, which has become a meeting place for the world, a forum for peoples, and a bridge.” For the meeting of cultures and civilizations.

He stressed that the UAE is qualified to be the capital of the content industry economy, as it is the land of opportunities and dreams, the land of the possible, and the land of the future.
His Excellency said, “We are in the right place, and at the right moment historically, and our goal, within a few years, is for the content industry sector to be a sustainable and vibrant economic sector, full of opportunities for young men and women, and influential in the development and growth of countries and improving the lives of peoples.. It is the greatest gift that a person can give.” “For the world…it is its ability to inspire, motivate and change, and our ability to influence and change is greater and more important than ever before.”
As His Excellency said, if you are able to tell the story, you are able to change the world. We in the Emirates believe that content creation is an essential part of creating life, and our role as a government is to design the environment so that people can achieve their passions and invest their knowledge in developing their society. Every effort we put into creating content today will create more responsible youth, more intelligent and aware children, and more humane people, so that our reality will be better and more beautiful. This is the responsibility of all of us as individuals, institutions, and governments. His Excellency stressed by saying, “Empowering content creators is empowering them to make a positive impact and create a better reality for people. As His Highness Sheikh Mohammed bin Rashid Al Maktoum says: “The power of the media and the extent of its influence…is measured by its ability to make a tangible positive impact.”
His Excellency added that the world is witnessing unprecedented changes and is living in an exceptional phase, and the content industry sector will witness the greatest changes, as each person will soon have his own virtual world, and will have content customized according to his preferences, values, and emotional state, and we will be able to attend news and events as if we were at the site of the event through Virtual reality and hologram technologies, we will search for information and create content by thinking only, and every person will be able to store everything he knows, what he thinks and his memories, and after 500 years his great-grandchildren will be able To get to know him, be inspired by his story, and benefit from his experiences.

He said, “I can tell you that the Billion Followers Summit, if it continues for the next hundred years, they will be able to host me again on their stage, talk to me, and have a complete dialogue based on my experiences and ideas.”
His Excellency said, “On the other hand, as the role of technology in the field of media increases, the crisis of awareness will increase, and content makers will have to confront the dangers of media misinformation, which is considered one of the greatest challenges that humanity is witnessing. Deep fake technology has made distinguishing between reality and fiction almost impossible, and in the first quarter From 2024, the increase in fabricated content reached 245%, and misleading information is transmitted 6 times faster than the transmission of real information on the X platform, for example, and in digital media today, it is no longer Ignorance lies in the ability to read and write, but rather in the ability to distinguish true information from misleading information.”
His Excellency added, “We have two options, not a third. Either we leave the content creation scene as it is, developing randomly, or we influence it positively and develop our content with our own hands. We are exposed to 10,000 messages, publications, or advertisements daily. How many of them are purposeful?” How much of it is negative, how much of it is misleading, and how much of it is useful?
His Excellency addressed the content creators, saying, “Here lies your responsibility towards your followers… with your inspiring stories, your valuable information, and your bright ideas… That is why we chose the slogan of the summit for this year, “Purposeful Content,” indicating that purposeful content will impact education, health, the economy, the family, and even In our personal wealth and social relationships.
His Excellency Mohammed Al Gergawi concluded his speech with a message to every content creator, saying: “Your values ​​are your compass… your humility is your success… and your focus on serving people is your impact… creating better content is creating a better life and creating a better future… and what is coming is better, more beautiful and greater.”

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