The great success of the One Billion Followers Summit is a catalyst for the growth of its business in the coming sessions

The One Billion Followers Summit concluded its third edition, organized by the UAE Government Media Office, during the period from January 11 to 13, in the Emirates Towers, the Dubai International Financial Center, and the Museum of the Future in Dubai, under the slogan “Purposeful Content.”

Under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God protect him, the activities of the fourth edition of the summit will be held during the period from 9 to 11 January 2026, with an agenda full of programmes, events and activities aimed at establishing the UAE as a global economic center. Content industry and digital media sectors.

The next edition of the summit builds on the great success achieved by the third edition, which witnessed great momentum with the participation of more than 15,000 content creators and influencers, 420 speakers, and 125 CEOs and global experts.

The Billion Followers Summit, in its third edition, achieved widespread interaction from millions of followers on social media platforms. The summit’s hashtag #1Billion_Summit (#1BillionSummit) was one of the most followed hashtags around the world.

Mohammed bin Abdullah Al Gergawi, Minister of Cabinet Affairs, said: “This great success, which the One Billion Followers Summit continues to achieve with a double increase in the interaction of content creators and the economic leaders of this sector, which plays a decisive role in shaping the future, is a catalyst for the growth of its business in the coming sessions, and this summit, which It is considered the largest in the world in the content industry economy, and reflects a strategic direction in the UAE to establish a sustainable economic sector full of opportunities in this field.”

He added: “The success of the summit was a success for all those who participated with us in this important and large event, from content makers, influencers, investment companies, startups, experts and major communication platforms. This vast global presence was a witness to the new transformation that the UAE is making in pioneering this promising economic sector and its ability to… Promoting great opportunities for everyone, with its unparalleled capabilities.”

For his part, Saeed Al-Eter, Assistant Minister of Cabinet Affairs for Strategic Projects, Head of the UAE Government Media Office, said: “The success of the One Billion Followers Summit in its third edition was clear through its important results achieved, most notably the consolidation of the UAE’s position as a global forum that brings together all parties who contribute.” In advancing the progress of this sector, shaping its future and enhancing its opportunities, the summit also succeeded in attracting the largest number of young content creators, and millions of them around the world interacted with its activities. We realize that youth are the real engine of the future. The content industry sector, and they are also the ones whose opportunities we work to enhance in this sector’s economy. Today, the UAE dedicates this comprehensive and influential summit in its activities to the youth of the world and their future.”

He added: “The summit was able to stimulate new and effective efforts through the “Investing with Content Creators” program and other activities that attracted supporters from investment companies, to support those with talent, innovative ideas, and creators who are capable of producing purposeful content. The success of the summit was in introducing the enormous opportunities in this sector. Economic, and in creating channels to link emerging companies and individual content creators and supporting companies to stimulate opportunities and establish an economically sustainable sector in this field.”

For her part, Alia Al Hammadi, Vice President of the UAE Government Media Office and Director of the One Billion Followers Summit, confirmed that the third edition of the summit achieved a qualitative leap in its position as the largest forum of its kind that brings together influencers, content makers and parties of this sector from around the world to dialogue on its most important issues, and this was The edition had a significant impact with the adoption of the slogan “Purposeful Content”, as the agenda of events stimulated discussions and innovative ideas as well as partnerships to encourage the production of purposeful and positive content that carries high value for the development and prosperity of societies.”

She said: “This edition brought very important developments, the most prominent of which was a global award for purposeful content makers worth one million dollars, in addition to the widespread presence of major social media platforms, and other important events that worked to stimulate effective activity in the sector, and we will work to enhance these successes in the sessions.” Coming from the summit, which will keep pace with various developments in the content industry and digital media sector, which is witnessing continuous leaps and needs speed and readiness to keep pace with it.”

The third edition of the summit witnessed a qualitative development in its agenda, the most prominent of which was the launch of the largest and most expensive global award for purposeful content makers, worth one million dollars, aiming to encourage content makers whose content leaves a positive imprint, changes societies for the better, creates generations that build a greater future, and influences the creation of minds. It brings peoples closer together and establishes the values ​​of compassion and empathy among people, where content creator Simon Squibb from the United Kingdom won.

In its third edition, the One Billion Followers Summit also launched its “Investing with Content Creators” program “1B Pitches”, which is the first of its kind, with the aim of contributing to providing financing and financial support to emerging companies and individuals who have pioneering ideas in the content industry.

The summit, in partnership with Shurooq, announced support for the “Investing with Content Creators” program with 50 million dirhams, as the program received 500 applications for participation from 40 countries, and witnessed a remarkable turnout from emerging companies, which reached 250 registered companies, and from individuals who have entrepreneurial ideas in the field. Content creation.

The summit also succeeded in raising more than 10 investment funds to achieve its goals in supporting emerging companies and individuals who are content creators. The program supported “Helo AI” and “Eugenius” to obtain financing worth 33.5 million dirhams, and “Ta Marbouta” and the “Ta’a Marbouta” platform also won. Pencil” in the program’s million-dollar competition.

The One Billion Followers Summit witnessed the opening of the “Influencers Headquarters,” which brings together influencers, content makers and economic pioneers from various countries of the world, with the aim of enhancing their influence and developing their work to contribute to the sustainability of the content makers’ economy, advancing its future capabilities and prospects, and consolidating the UAE’s position as a global capital for the digital content industry. The Influencers Headquarters aims To attract 10,000 influencers to the UAE in the next stage.

The agenda of the third edition of the summit was distinguished by the expansion of its activities, to include all aspects and fields affecting the content industry economy, as the duration of the summit activities was increased to 3 days, to cover these aspects in an integrated manner according to 3 main tracks: the technology track, the economics track, and the content track.

The third edition of the summit presented more than 340 keynote sessions, round tables, interactive dialogues, workshops, debates, and inspiring speeches, in which experts and specialists from major regional and international companies specializing in digital media and social communication, and a number of the most prominent influencers and famous social media celebrities from the region and the world participated, and presented Their inspiring experiences and expertise on the most important digital media trends and the paths they take, and the most prominent practices in this sector, and they shed light on the most important developments in the world. Business, economics, investment and content creation.

The summit activities also discussed ideas about the future of the content industry, how to build influential content, protect intellectual property, and combat misleading information, in addition to how to use analytical tools, artificial intelligence techniques, and strategies for building digital communities to support content and provide everything that is useful to humanity.

The third edition of the One Billion Followers Summit was also distinguished by the fact that it brought together the major global social media platforms in one place, where Snapchat, One billion followers, and presented its own events during which it discussed the future of the sector and supported content makers and influencers to reach the widest segment of the audience and achieve a positive impact.