Art and celebrities
The “Tik Tok” ban threatens “K-Pop” sales in America.. What’s the story?
The decision to ban the TikTok platform in the United States of America raised concerns about the impact on the sales and spread of K-Pop music.
According to the Arab K-Pop website, the discontinuation of the TikTok application in the United States, which began on January 19, 2025, may significantly affect the sales of K-Pop songs.
TikTok is a major platform for promoting music, as many K-Pop groups have relied on publishing videos and dance challenges to increase their popularity and reach a wider audience.
Without this platform, K-Pop groups may have difficulty reaching American audiences, which could lead to a decline in song and ticket sales.
According to the Arab K-Pop website, the discontinuation of the TikTok application in the United States, which began on January 19, 2025, may significantly affect the sales of K-Pop songs.
TikTok is a major platform for promoting music, as many K-Pop groups have relied on publishing videos and dance challenges to increase their popularity and reach a wider audience.
Without this platform, K-Pop groups may have difficulty reaching American audiences, which could lead to a decline in song and ticket sales.
Impact on the music industry
A report from the website indicated:Pitchfork“Until the TikTok ban will impact the music industry in general, as TikTok has been a powerful tool for music discovery and promotion.
It is expected that some teams will turn to alternative platforms such as Instagram Reels andYouTube Shortsbut it may not provide the same level of interaction and spread that Tik Tok used to provide.
Therefore, the absence of TikTok may lead to a decline in the spread of K-Pop songs in the American market, which will negatively reflect on sales and revenues.
Step to solution
Yesterday, Sunday, US President-elect Donald Trump told his supporters that he wants the TikTok application, which is owned by a Chinese company, to be at least 50% owned by American investors.
On the eve of his inauguration, Trump said at a rally in Washington that he would allow the application to continue to operate in the United States, “but that the United States of America would have 50% ownership of TikTok.”
On the eve of his inauguration, Trump said at a rally in Washington that he would allow the application to continue to operate in the United States, “but that the United States of America would have 50% ownership of TikTok.”
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