Stores compete with “artificial intelligence” to increase sales and face consumer behavior changes

The retail sector officials and officials have reported that local markets are currently witnessing remarkable manifestations of stores to use artificial intelligence technologies more to compete, increase sales shares, and face rapid changes in consumer behavior.

They indicated, to «Emirates Today», that the expansion of the use of artificial intelligence systems in the retail sector is one of the most prominent transformations of sales outlets in the markets during the current period, pointing out that relying on these technologies helps the outlets to support the transformation to the e -commerce and digital, Understanding consumer requirements in designing subversive campaigns and messaging messages, according to what is appropriate for consumer interests.

“There are many economic, technological and social changes that have become affecting the formation of the features of retail trade, as the sales outlets are adopting new practices to meet the changes and customs of consumer customs that change continuously, such as the introduction of intelligence Artificial in its operations, electronic automation, self -payment devices, e -shopping, and other smart services.

He explained that «these technologies and systems are no longer just additional tools to improve the process of managing and operating major retail stores, but also a key pillar in the contemporary reality», pointing out that «the cooperative is constantly seeking to keep pace with technological, smart and innovative developments for the retail sector, as it worked on For example, to provide a new feature through its store and smart location, allowing shoppers to create their electronic portfolio, as it will allow the consumer to fill it and use it more than once in payment operations, and in the event that any of the purchases is returned, the amount is returned to the electronic portfolio.

For his part, the director of the Marketing and Public Relations Department of the Sharjah Cooperative, Faisal Khaled Al -Naboodah, said that «the use of artificial intelligence techniques in the retail sector among the most prominent trends that are expanded in the sales outlets, where a large number of them depend on these technologies to monitor directions Consumer demand through e -commerce platforms or through applications and sales outlets, and therefore consumer behavior and patterns are observed, which in turn contributes to the design of promotional campaigns, and how to announce promotional offers for them according to the requirements and directions of consumer ».

He added that «artificial intelligence techniques has an important role currently in supporting sales through e -commerce platforms and ports applications by organizing the promotion of products in a manner commensurate with the privacy of each consumer», pointing out that “these technologies are among the most prominent mechanisms that will support the competitiveness of stores during the coming period, and from It is expected that it will witness a growing expansion this year.

“The transformation of many sales outlets to use artificial intelligence technologies gradually came in the markets, from just going to e -commerce and creating and developing special smart applications, to supporting operations with stores with artificial intelligence technologies, developing work Electronic platforms with these technologies, and in a way that contributes to increasing sales shares for stores. He considered that «these technologies are among the most prominent transformations and directions of the retail trade sector during the current period, and will witness a growing expansion at greater rates during the current year, with increased competitiveness, and the outlets are directed to increase their sales and keep pace with the accelerated changes in consumer behavior and patterns, especially in light of the growing shares of trade Electronic, and more easily available shopping, compared to previous periods, and with the multiplicity of shopping platforms that allow this in local markets. ”

The retail expert, Ibrahim Al -Bahr, pointed out that «the local markets are characterized by being a pioneer in adopting many modern technologies in the retail trade sector, which in turn is witnessing a high competitiveness and great growth in the number of institutions operating in the sector, which in turn contributed to motivating many stores to adopt Smart technologies to support operations and their sales shares at greater rates, and the use of these technologies to understand and monitor consumer behavior and higher demand trends, which is reflected in the support of the competitiveness of stores.