The National Media Office highlights the global “Bridge” summit

Abdullah bin Mohammed bin Butti Al Hamid, head of the National Media Office, Chairman of the Emirates Media Council, affirmed the UAE’s commitment to His Highness Sheikh Mohammed bin Zayed Al Nahyan, President of the State, may God protect him, to consolidate the frameworks of cooperation and international partnerships that contribute to building an advanced media future based on knowledge, innovation and common human values, out of its belief that the media is a key partner in the comprehensive development process and a driving force for positive change The main in forming a more prosperous and sustainable future.

This came during a participation in a dialogue session entitled (How will the “Bridge” summit formed the future of the media), moderated by Anas Boukhch, presenter of the ABTalk program, as part of the annual Ramadan meeting held by the National Media Office, yesterday, Wednesday, in Dubai, with the participation of leaders in government and private bodies and local, regional and international media, and witnessed a definition of the “Bridge” summit, the global initiative launched by the office during a celebration Especially held in the American capital “Washington” on the tenth of March.

Abdullah Al -Hamid said: Our meeting today coincides with “Zayed Day for Humanitarian Action”, one of the bright stations in the history of the UAE, as the late Sheikh Zayed bin Sultan Al Nahyan “may God rest his soul” believed in a firm belief that the media is a human message before it is a means of communication, and that the sincere word is a bridge of rapprochement between peoples and spreading the values ​​of good and peace, and from this standpoint, the foundations of the founding father; For a media approach based on credibility and respect for the other, it enhances understanding and supports humanitarian work, and today, the “Bridge” summit comes to embody this noble vision, and to be a global platform through which we continue to march Sheikh Zayed in employing the media as a tool to serve humanity and enhance common values, and based on our belief that the media should unite, not to differentiate.

He added: The “Bridge” summit is a sustainable global platform linking East and West, enhancing media integration, and keeping pace with digital transformations to formulate a more influential and responsibility media future, as we seek to be the summit as a global reference for the media industry, anticipating its future, leading the transformation in the sector, increasing its contribution to the global economy, exchanging experiences and ideas, exploring opportunities provided by modern technology, building bridges of cooperation between media institutions The academy and various business sectors.

The head of the National Media Bureau stressed that the media sector in the world is witnessing in recent years rapid transformations, after the advanced technology, especially the solutions of artificial intelligence, has become a major engine for change, noting His Excellency that these transformations highlight the importance of consolidating international cooperation to face the common challenges that stand in the way of ensuring the sustainability of the media industry, where the Bridge Summit comes to provide a global platform to enhance international partnerships, and exchange Experiences, and lay the foundations for a future media based on credibility, transparency and innovation.

The head of the National Media Office pointed out, during his speech, that “Bridge”, which starts from the UAE, holds an invitation to the world to cooperate in order to reshape the future of the media in a way that serves humanity, noting that the UAE aspiring to build strategic partnerships with various international media institutions, and work together to develop a global framework that regulates media practices in the digital age and contributes to enabling strong and sustainable media that reflects the aspirations of people The values ​​of truth, and contribute to building more stable and prosperous societies.

He explained that “Bridge” is not just a media event, but rather an integrated system that extends throughout the year, allowing interaction and joint work to develop new solutions that keep pace with global changes and establish innovation in the media scene, where the summit holds a clear message confirming that the media is a responsibility, and that its development requires innovation, cooperation and commitment to professional and moral standards that establish its role in conveying the truth and formulating a more awareness future.

During his speech, the head of the National Media Office touched on the goals of the “Bridge” summit, which reflects the UAE’s vision in employing modern technologies such as artificial intelligence and huge data to support the media and provide more accurate and interactive content with the needs of the public, indicating that the summit seeks to help develop pre -anticipated policies and strategies that enhance the readiness of the media sector to deal with rapid variables in the scene, and contribute to drawing strategic directions for the sector Global media, drafting the features of the future of media based on knowledge, innovation and social responsibility.

The head of the National Media Office said: It is in support of the acceleration of the achievement of the goals of the Bridge Summit, we launched “Bridge Foundation”, a non -profit institution aimed at enabling the next generation of media professionals, promoting the responsible press, and redefining the role of the media as a influential force in development and change, within the framework of the UAE commitment to support constructive projects and talented media cadres, in a way that establishes a sustainable future for media.

At the end of his speech, Abdullah Al Hamid called on decision -makers, policies and media professionals to interact with the Bridge platform, which is a bridge linking the continents of the world with a new vision with innovation and sustainability, a dynamic space for dialogue, and cooperation for a more influential and responsibility media, saying His Excellency: Our success depends on our communication, our active participation, and our common belief that the media is a power of change Positive, let us make together the future of the media, and to build new bridges of knowledge and influence that extends across the world, and to make Bridge a real bridge towards a brighter media future, which reflects our common aspirations, and contributes to making a more stable and tolerant world.

For his part, Dr. Jamal Mohamed Obaid Al -Kaabi, Director General of the National Media Office, during the Ramadan meeting, reviewed the most prominent axes of the “Bridge” summit, highlighting its role in enhancing global media cooperation, keeping pace with digital transformations, and providing a platform for constructive dialogue between media experts and major media institutions, stressing that “Bridge” is the UAE’s gift to the world.


At the beginning of his speech, he stressed that this meeting comes within the framework of the National Media Office’s keenness to introduce the media and governmental and private bodies, at the Bridge Summit and its strategic goals aimed at enhancing media cooperation at the international level, and providing a comprehensive platform for cognitive exchange and innovation in a way that contributes to setting a comprehensive and developed strategic vision, which helps the media sector in various countries of the world to quickly respond to technological, social and economic variables.

He stressed that the summit, which is hosted by Abu Dhabi next December, will be an unprecedented global media event, which brings together a group of leaders of countries, executives, decision makers and media workers from all over the world, in one platform aimed at drawing the features of the future of the media, indicating that the summit will witness an integrated exhibition of media production, which includes the most prominent national, regional and international media companies, which provides an opportunity Farida to explore the latest innovations in the media sector and enhance strategic partnerships at a global level.

The Director General of the National Media Office pointed out that the Bridge Summit represents a qualitative platform to support entrepreneurship in the media sector, as it opens new horizons for innovation and creativity, and provides an ideal environment for entrepreneurs who want to invest in the media sector to display their technical ideas and solutions to a group of investors and major companies, which contributes to creating real opportunities for emerging companies to expand their business and benefit From global experiences, access to new markets.

The annual Ramadan meeting, held by the National Media Office, included a dialogue session entitled (Heritage versus innovators .. How the media developed through the ages), during which Rani Raad spoke the CEO of IMI and the operating partner of the Redbird IMI, and was discussed in this session, Richard Atas, founder and chairman of the Board of Directors of Richard Atas and Partners.

The meeting also included another session titled (from the news rooms to the algorithms .. who controls the future of the media), in which Aria Bolorvoshan, the founder and executive president of Applied Ai, Julian Hawari, CEO of “Million”, Marwan Ki, CEO of Media International Services GULF, and Aina Pao influencing social media platforms, and managed the session Becky Anderson from CNN.