“Heba in its place” confirms the importance of cooperation between government and private agencies

The “Heba in its place”, organized by the “Dubai Holding Group”, succeeded for the second year in a row in cooperation with the Community Development Authority in Dubai and the company “DHL Global Forewaring” in reaching more than 16 thousand beneficiaries during the holy month of Ramadan. The initiative achieved a significant increase in the number of new goods and products that were collected and converted into gifts, which confirms the importance of cooperation between the government and private sector in offering innovative qualitative initiatives to achieve sustainable societal development goals.

These gifts, which have reached more than 315 thousand products, have a financial value of 14 million dirhams, include personal clothing, accessories, accessories, home appliances and games, distributed within 22 activities held in 11 different locations in Dubai that included displaying products and goods similar to the market In a decent way.

The “Heba in its place” combines the spirit of giving and the “Dubai Holding” strategy for sustainability. This initiative aims to strengthen the practices responsible in line with goal (12) of the sustainable development goals set by the United Nations, by converting new products and goods at the level of “Dubai Holding” companies and its shareholders’ partners to gifts that benefit the needy. Dubai Holding and its partners have succeeded in redirecting more than 85 tons of supplies away from landfills and parks.

Today’s “Heba” initiative is one of the most prominent initiatives being implemented within the framework of the “Dubai Holding” charitable strategy, knowing that it supports the targets of the United Arab Emirates to coincide with its announcement in 2025 “The Year of Society.”

Commenting on this announcement, the CEO of Marketing and Sustainability at Dubai Holding Hoda Bouhamid said: “The“ Heba in its place “Dubai Holding” reflects the building of a better future for all, by attracting companies and individuals from all parts The larger partners in the public and private sectors and collect more than the weak products and goods that we collected in the last year’s version. We also demonstrated the importance of cooperation and concerted efforts in creating a remarkable social impact, in light of our contribution to reducing waste by re -use of new products and goods and converting them to gifts that benefit the needy.

The “Heba in its place” initiative has contributed to enhancing the culture of volunteering and giving and returning the beautiful to society at the workplace, as more than 1,500 employees of the “Dubai Holding” companies and its shareholders’ partners have taken the initiative to volunteer to regulate the vital markets designated for the distribution of donations. Other volunteer groups, such as the “Emirates Pulse” and the “Akaf” association, were also keen to volunteer to support the “Heba in its place” during the holy month of Ramadan this year.
Volunteers also participated in training workshops organized in partnership with Infait Tech for educational services, to enhance the practices of the circular economy and support goal No. (12) of the sustainable development goals set by the United Nations.

For his part, the Executive Director of the Institutional Support Sector at the Community Development Authority Saeed Ahmed Al -Tayer said: “Our participation in the“ Heba in its place ”confirmed the commitment of the Community Development Authority to achieve sustainable social development, through strategic partnerships with all those interested in offering societal initiatives and programs including the private sector and non -profit institutions. This type of initiatives is also consistent with the goals and vision The focus is to enhance societal cohesion, by supporting beneficiaries and enhancing joint social responsibility.

Fatima Ait Bandoud said: “We were very pleased with our participation in the” Heba in its place “as a strategic partner during the blessed month of Ramadan, where this initiative provided us with the opportunity to communicate with local communities in a purposeful way and enhance our commitment to achieve sustainability at the same time. Distinguished partners who represent the leading global business system in Dubai, which reflects the social impact that we are making together through our concerted efforts and unifying our resources, experiences and aspirations.

It should be noted that the “Heba in its place” takes advantage of the resources of the signs of the “Dubai Holding Group”, including “Jumeirah”, “Global Village”, “Dubai Parks & Resorts”, along with more than 25 partners, including the Community Development Authority, the “DHL Global Fortwarding”, the Azadia Group and “Luxitan Inn” Megastor, April Group, Al -Shaya Group, GMG, The Givation Movement, Fairmont Berning Service and Green Line SS. And “Restover Ras Al Khaimah”, “Rove” for hotels, “Accessory Middle East” and “Adiko Technologies SER” And “Earth Bajz”, as well as social awareness partners, “Beit Al -Khair”, “Dar Al -Bar” association, the non -profit “Smart Life” organization, the executive partners, the “Labiz” group, the “Envayette Tech” company for educational services and The Serpes Company.