The National Media Office announces the launch of a cloud platform for analyzing data through artificial intelligence

Abu Dhabi, May 19 / WAM / The National Media Office announced the awarding of a new contract for a strategic project with the company “Bressate A.”, which specializes in huge data analyzes supported by artificial intelligence, to launch the “Lake Data” project, which aims to create an integrated cloud platform for data analysis.
This partnership, which was revealed during the activities of the fourth session of the “Made in the Emirates 2025” forum, comes within the framework of the office’s efforts to develop the media system in the country and in a way that contributes to the consolidation of its position as an icon for innovation, as well as aiming to contribute to the rehabilitation of a media generation capable of leading the sector, and strengthening the regional and global presence of the state.
The design of this pioneering project to enable the media in the country came to reach an accurate and reliable analysis and turn it into visible visions that contribute to supporting decision -making and enhancing media work.
The project aims to use artificial intelligence to enhance the integrity of the media narration by relying on reliable analyzes of data, consolidating the principles of information governance, and providing accurate visions that support the drawing of media policies objectively and transparently.
The project also seeks to enhance coordination and complementarity between various media institutions, and to ensure the consistency of national messages and their credibility, in addition to improving the quality of media content by looking at future media issues and directions.
This partnership focuses on developing an integrated media system that supports the national media scene, and enables the National Media Office to enhance coordination between media institutions and expand the circle of media messages in harmony with national priorities, by benefiting from the latest technologies of artificial intelligence.
Cooperation is based on two main tracks that reflect an ambitious vision towards a smart and integrated media future. The first is concerned with media analyzes backed by artificial intelligence; As for the second track, it is the establishment of a data center that brings together national media assets in one place, and opens the prospects for safe and unprecedented cooperation between media and governmental institutions, to form an essential pillar to enhance media coordination at the state level.
These smart solutions represent a practical step towards supporting the vision of the National Media Office in promoting the employment of artificial intelligence techniques within the work environment, in a way that contributes to raising the efficiency of performance and improving time management and resources, and translating its efforts to adopt advanced digital tools that contribute to accelerating digital transformation and enhancing innovation, in line with future national trends.
The project benefits from the experiences of “Bressate A.” in the field of obstetric intelligence, as it provided smart solutions within the country and achieved annual savings exceeding one billion dirhams, and more than two million hours of work, in addition to achieving a full automation of data processing operations by 100%.
His Excellency Dr. Jamal Mohamed Obaid Al -Kaabi, Director General of the National Media Office, stressed that the media “Lake Data” project constitutes one of the tools that the office relies on to build a more intelligent and interconnected media system, based on the deep analysis of data and decision -making based on knowledge, noting that his happiness is that the project represents a qualitative shift in the way the media scene understands and managed with flexibility and accuracy.
His Excellency said: The “Lake Data” project provides an infrastructure to generate accurate and comprehensive visions that support strategic planning and help build a coherent national narrative, “noting that the project also allows the possibility of predicting future trends and issues, and interacting with it, which establishes the UAE’s position as a precedent country in employing artificial intelligence to serve the national media agenda.
His Excellency Dr. Jamal Al -Kaabi stressed that the project will make a concrete shift in the media work environment through automation of operations, and the provision of smart analytical tools that enhance productivity, reduce temporal waste, and increase the efficiency of the work teams, noting that this system will contribute to supporting institutional coordination between the various media parties, and providing more influential and consistent content, which reflects the state’s priorities and reaches the local and international public With the highest levels of professionalism and credibility.
Thomas Parmotidham, CEO of “Priaet AI”, expressed his happiness in partnership with the National Media Office, noting that this cooperation reflects confidence in the company’s capabilities to provide advanced technical solutions capable of meeting the needs of media work efficiently.
He pointed out that the company’s task is to convert data into viable visions, which contribute to creating an actual effect at the local level, explaining that cooperation with the National Media Office highlights the practical capabilities of developed artificial intelligence locally, as a strategic element in developing media work.
He stressed that this partnership aims to build a smart media system that enhances media awareness and supports coordination between the concerned authorities, in a manner that ensures the preservation of the credibility and spread of the national narrative of the UAE, considering the project an effective model for employing artificial intelligence in supporting institutional integration, and enabling the production of pioneering content that contributes to advancing the development process through more interconnected and efficient media.

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