Dubai is preparing to launch the 28th session of "Dubai summer surprises"

Dubai, June 19/ WAM/ The Emirate of Dubai is preparing to start the 28th session of “Dubai Summer Surprises”, which is organized by the Dubai Festival and Retail Foundation during the period from June 27 to August 31, 2025, to advance over 66 days, exceptional summer, full of promotions, entertainment activities, family experiences, and valuable prizes across the city.
This course is witnessing new shopping experiences that include: “Summer Vacation Offers”, “Grand Summer Discounts” and “The Return Season” with the participation of more than 3000 stores and 800 brands, with unprecedented discounts and opportunities to win major prizes.
The events include musical performances, a week of restaurants (4-13 July), a series of “Beit Hit” concerts and various theatrical and artistic performances, as well as daily and weekly clouds to win scholarships, cars, and shopping vouchers.
The “Interint Summer Summer Surprises” program offers attractive offers in more than 7500 destinations, in addition to discounts on hotel accommodation, resorts and entertainment facilities.
The program also includes sports events.
Ahmed Al -Khaja, Executive Director of the Dubai Festival and Retail Foundation, stressed that the current session will be the largest and most diversified, and comes in support of Dubai’s position as a global tourist destination, and to enhance the retail and hospitality sectors within the targets of Dubai Economic Agency D33.
For its part, Suhaila Ghobash, Executive Director of Events and Festivals, indicated that the activities were designed to suit all ages and interests, and provide fun and integrated experiences for both Dubai residents and visitors alike.
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