Topics centers attract dealers by innovative means to increase sales in summer

The intensity of competition between commercial shopping centers in Abu Dhabi has increased to attract more shoppers and increase sales, especially with the advent of the summer and the holiday season.

Consumers told «Emirates Today» that several commercial shopping centers resorted to innovative means to increase shoppers during the summer, foremost of which is the launch of collective downloads, including all shops selling consumer goods in the commercial center, as well as offering reduced offers in the games centers designated for children.

They explained that these means also included the expansion of adding new sports activities that are practiced within commercial centers during the summer, providing yields for various sports, expanding the establishment of government transactions completion offices, businessmen and investors services, providing and selling car rental services, in addition to organizing technical and musical offers, offering cash prizes, and providing entry into clouds in the event of a marketing of 100 dirhams or dirhams More, for prizes exceeding one million dirhams, profit cars, travel packages, and others.

In turn, two officials at the Towak centers said that there is intense competition between the commercial centers to attract shoppers, especially families, during the summer, coinciding with the start of the holiday season and increasing temperatures, noting that the modern concept of commercial centers is not only limited to shopping and eating food, but also extends to include the availability of many services and the completion of government and private transactions and services, which supports an increase Sales and restaurants sector.

In detail, the consumer, Amin Hussein, said that «commercial shopping centers witnessed during the summer the provision of collective discounts, for the first time all shops selling consumer goods in the commercial center, including home appliances and electrical tools, electronics, furniture, decoration supplies, clothing, shoes and bags, besides launching offers in games centers designated for children.

Hussein considered that this step aims to attract more shoppers and increase sales, especially since the discount campaigns are considered one of the main elements that attract any commercial center.

For his part, consumer Rashid Abdel -Qader said that «commercial shopping centers expanded by summer, in adding new sporting activities that are practiced inside commercial centers, especially for children, such as football, judo, karate, and table tennis, as well as covered arenas to practice different sports, and opened more fitness clubs, which attracts many families who prefer to spend the summer inside the country. He noted that the presence of children, mostly requires the presence of a number of family members who are the opportunity to shop and eat in restaurant arenas.

In turn, consumer Mustafa Sali said that he noticed the expansion of commercial shopping centers, with the arrival of the summer, in the establishment of government transactions completion offices, such as judicial services and services for printing courts and prosecution transactions, justice writers, documentation, auxiliary employment services, services related to work, accommodation and electronic payment, as well as businessmen and investors services, such as opening new facilities, renewing work permits, and working permits, Issuing electronic signature cards and tax registration, and expanding the establishment of car rental and sale offices.

He added that these services attract several segments, and enable family members to shop while completing transactions, especially since their work continues until 10 pm.

In the same context, the consumer Fatima Ahmed said, “There is a great competition between the shopping centers to attract shoppers during the summer, especially since many travel abroad during the summer, where the centers of several cash prizes have offered when shopping and entering clouds in the event of shopping in the amount of 100 dirhams or more to obtain prizes exceeding one million dirhams, and profit cars and travel packages, as well as organizing technical offers, which encourage families, which encourage families To go to commercial centers and shopping, especially in light of discounts.

In turn, the official at a commercial shopping center, Tawfiq Abboud, told «Emirates Today»: “There is intense competition between commercial shopping centers to attract shoppers, especially families, coinciding with the start of the holiday season, and the summer season that witnesses high temperatures, which makes commercial centers the most appropriate to spend the vacation”, pointing out that the summer season is characterized by an increase in family marketing, And the high demand for restaurants.

As for the official in another commercial center, Samir Asaad, he considered that the modern concept of commercial shopping centers is not limited to shopping and eating food only, but also extends to include the completion of many governmental and private services and transactions.

He affirmed that the work of many sports activities and service offices extends until 10 pm, which supports increased sales and demand for the restaurant sector, which can be noticed from increasing congestion in commercial centers, despite the start of the travel season.

• The modern concept of commercial centers is not limited to shopping and eating, but rather includes the completion of many services and transactions.