Dubai Digital reveals the virtual family members and community vote chooses the name “Latifa” for the girl

Dubai digital thanked members of society for the great interaction with its recent interactive initiative to choose the name of the first Emirati virtual figure in a participatory manner, as the number of participants in the vote reached about 14 thousand people, and the results resulted in naming the character in the name of “Latifa” by 43% of the votes, followed by “Mira” by 37% and “Dubai” by 20%.

In completion of this societal interaction, Dubai Digital revealed the UAE virtual family members born with artificial intelligence, as the virtual character “Latifa” appeared through a short video on social media platforms, announcing her name and the public’s knowledge of her family, which includes her father, “Mohamed”, her mother “Salama” and her brother “Rashid”.

This family represents the first Emirati digital model that is inspired by the values of the local community, addresses its various categories and languages, and supports Dubai’s digital efforts in developing innovative media tools, which enhances smart communication, and contributes to raising awareness of digital government services in a simple and interactive manner, and this step falls within the series of qualitative initiatives launched by Dubai digital within the framework of the “Year of Society”, which was announced by His Highness Sheikh Mohammed bin Zayed Al Nahyan, The head of the state, may God protect him, with the aim of consolidating the concept of participation and enhancing constructive communication with members of society.

The new virtual family aims to play the role of digital ambassadors through fictional content that reflects the digital life in Dubai, enhances technical culture in a context close to people’s lives, and establishes the concepts of digital transformation in an easy and attractive way, and Dubai digital in the next stage works to develop integrated communication identities for virtual family members, through narrative and educational content chains, targeting multiple age and societal groups, in a way that contributes to facilitating Learn about digital services in educational and recreational ways.

“Latifa” and her family are scheduled to begin to appear during the coming period through social media platforms, to enhance awareness of Dubai digital initiatives, and to stimulate safe and responsible behavior in digital space.