BPG appoints Tim Baker as President of BPG Arabia to lead the growth of its business in Saudi Arabia

BPG Group, a member of the WPP network and a leading marketing solutions company, announced the appointment of digital marketing expert Tim Baker as President of BPG Arabia to lead the sector’s business in the Kingdom of Saudi Arabia and enhance its integrated digital presence in the market.

Baker has more than two decades of experience leading communications and media organizations, having played a prominent role in establishing and developing some of the most successful digital and integrated agencies in the UK and the Gulf region. His appointment comes to lead BPG Arabia’s ambitious expansion plans and drive innovation and growth in a market witnessing rapid digital transformation.

In his new position, Baker will lead the expansion of the group’s operations in the Kingdom, and enhance integration between the areas of strategy, creativity, content, public relations, means of communication and modern technologies, in addition to working with clients to provide communication solutions based on data and insights to support the Kingdom’s ambitions.

Commenting on his appointment, Baker said: “Returning to the region to lead BPG in Saudi Arabia, one of the most vibrant and ambitious markets in the world, is something special as the Kingdom is witnessing an unprecedented transformation, resulting from the intersection of technology and creativity, which opens broad horizons for brands and agencies ready to innovate.”

He added: “BPG embodies a unique combination of an established reputation, a large amount of support from the WPP network, and the ambition of emerging digital companies, and my quick meeting with the senior management team confirmed the innovative spirit that distinguishes the team I am joining. I look forward to working with the BPG Group to enhance our presence in the market, and provide our renewed solutions based on an integrated digital approach to our customers throughout the Kingdom of Saudi Arabia.”

For his part, Avi Bojani, CEO of BPG Group, welcomed Baker’s joining, saying: “Tim is an excellent addition to the leadership team at BPG. He is a digital entrepreneur by nature, and brings extensive experience gained through years of leading major agencies, including his work in one of the WPP agencies in the region. His joining represents an important milestone in the group’s journey, and contributes to strengthening BPG Arabia’s capabilities and integration with our teams in the Emirates and Kuwait. Together we will work to modernize and develop our legacy that extends for more than 45 years. years, embedding artificial intelligence into the core of our business, and consolidating BPG’s position as a leading innovator in the marketing communications sector in the region.”

Tim Baker began his career in the UK during the dot-com boom where he worked with Nestlé UK and Initiative Media London and led Unilever’s European brand strategy. He moved to Dubai in 2005, where he led the expansion of Initiative Media in the Gulf, before co-founding the Hug Digital agency in 2010, which became one of the first digital agencies in the region and grew to include 200 employees in Dubai, Riyadh, Cairo and India, before selling it to WPP in 2018 and integrating it into the AKQA network.

Under Baker’s leadership, BPG Arabia is poised to accelerate its growth path by combining creativity, data and technology, to enable clients to effectively communicate with the Saudi audience at a time of renewal and transformation. BPG Arabia is an integrated marketing organization with an active presence in Riyadh and Jeddah, serving a growing group of clients in important Saudi cities through a young and professional team of Saudi and Arab talent. It also benefits from integrated capabilities in Dubai and Kuwait, along with supporting teams in Egypt and Asia, ensuring innovative and comprehensive solutions for its clients.