HONOR brand achieves first place globally in smartphone shipment growth in 2025

HONOR, the global leader in AI-powered devices, recorded strong global growth in 2025, achieving an 11% year-on-year increase in smartphone shipments and ranking first among the world’s top ten smartphone brands, according to a report by Omdia. The results demonstrate HONOR’s continued progress in global markets, especially outside China. IDC data indicates that during the first three quarters of 2025, HONOR ranked first among the top ten brands in terms of shipment growth in overseas markets across several key categories. This includes smartphones priced above US$300, both flagship and upper-midrange devices, as well as tablets priced between US$300 and US$600. HONOR’s growth stems from its focus on practical innovation, reliable performance, and designing products to meet the needs of users around the world. The company continues to strengthen its position in the luxury appliances market. In the future, HONOR is expected to introduce two new products at MWC Barcelona in March 2026: the HONOR Android phone and its latest foldable phone, the HONOR Magic V6. These highly anticipated releases reflect the rapid progress of HONOR’s Alpha Plan, and demonstrate the brand’s continued pursuit of growth and innovation. The Middle East region is the main driver of HONOR’s growth in 2025. The Middle East and Africa region witnessed significant growth for HONOR in 2025, reflecting the brand’s increasing popularity among consumers in diverse markets. Users in the region have responded positively to HONOR’s combination of high performance, innovative features and stylish design, while appreciating the brand’s ability to deliver a premium smartphone experience at affordable prices. HONOR devices have gained a strong reputation for their advanced technology, reliability, imaging capabilities, AI functions, and integrated system, meeting the needs of everyday users and tech-savvy consumers alike. This growth in the Middle East and Africa region highlights the success of HONOR’s strategy that combines quality, innovation and value, positioning the brand as a trusted choice for consumers looking for advanced mobile devices without any compromise. Furthermore, HONOR has focused on establishing close partnerships with telecom companies, major electronics retailers, and branded stores to enhance brand awareness and maintain prices, especially in the core Gulf markets. This strategy is supported by in-store AI displays, experiential sales initiatives, flagship stores, and dedicated experience areas, all of which aim to engage consumers, highlight product features, and contribute to sustainable growth in the region. Furthermore, HONOR has focused on establishing close partnerships with telecom companies, major electronics stores, and authorized stores to enhance its market presence and maintain its prices, especially in key GCC markets. This strategy is supported by in-store AI demonstrations and retail initiatives. Interactivity, flagship stores, and dedicated display areas, all of which contribute to attracting consumers, highlighting product benefits, and supporting sustainable growth in the region.