المملكة: Specialized for "today": Excellence begins with renewing thought and transforming quality into a way of life
confirm World Quality Day Excellence begins with renewing thought and adopting innovative methods that bring about a real change in the work environment. Quality is not rigid procedures and standards, but rather an idea and a way of life based on creativity and continuous improvement, and aims to achieve efficient performance and a distinctive experience for beneficiaries under the slogan " Think differently "
The certified quality consultant and chief international quality auditor, Dr. Haifa Al-Barqawi, confirmed to… " today"International Quality Day represents an important annual occasion to highlight the concept of quality as an idea and a way of life that leads to creativity and continuous improvement in different work environments, noting that the slogan for the year 2025 AD is " Think differently" It embodies the shift towards creative thinking that leads to real change and outstanding results.
Dr. Al-Barqawi explained that the basic message of this slogan revolves around "Creating transformative change is not only about improving methods, but also about renewing the way of thinking itself"confirming that success in the world of Qualityis not measured by products or standards only, but by the number of innovative ideas that contribute to improving the experience of beneficiaries.
She added that "Think differently" It is a call to adopt a new mentality that focuses on experimentation and innovation, and creating safe spaces for failure and experimentation without fear, considering that real change begins with reconsidering traditional methods and seeking creative and sustainable solutions.
Challenges of implementing quality
Regarding the application of this concept within establishments, Al-Barqawi explained that modern quality requires a shift from a reactive mentality to a proactive mentality by using data and modern technologies to anticipate errors and address them before they occur, as well as shifting from focusing on compliance with standards to creating real value that places The beneficiary is at the heart of attention, and from great effort to smart work that employs automation to achieve better results with fewer resources.
She added that among the most prominent challenges facing the application of quality systems – such as the ISO 9001:2015 standard – resistance to change and the wrong view of quality as complex procedures that do not add real value, stressing that the solution lies in simplifying processes, reducing documents to the necessary extent, and using digital tools and artificial intelligence to facilitate documentation and review.
Raising performance efficiency
Regarding the role of quality culture in raising performance efficiency, Al-Barqawi explained that quality increases work efficiency by preventing waste, reducing errors, and improving the flow of procedures, which contributes to rationalizing time and resources and improving data-based decisions, in addition to enhancing trust between the institution and the beneficiary by designing easy and smooth services that put their needs at the top of priorities.
Dr. Haifa Al-Barqawi gave advice to new practitioners in the field of quality, saying: Think differently, as true quality is measured by experience. For the beneficiary, excellence today means designing processes that are enjoyable and easy for him, that make quality a continuous innovation and not just a commitment to standards, stressing that the ultimate goal is to create a future standard that leaves a beautiful impact on the work environment, and makes quality a way of life that contributes to the happiness of the employee and the beneficiary alike.
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