Abu Dhabi embraces marine creativity and opens new horizons for Emirati entrepreneurship
ABU DHABI, 22nd November / WAM / The Abu Dhabi International Boat Show 2025 is a national platform that combined the passion for the sea and the spirit of innovation through luxury boats and the latest navigation technologies for Emirati entrepreneurs, who found in the exhibition a window to introduce and market their products to a wide audience that appreciates quality and excellence.
The exhibition halls included success stories of innovative Emirati brands, from fishing tools to perfumes and clothing, from food and nutrition to carefully designed eyeglasses, and each pavilion here tells the story of a passion that began with a small idea, and grew with the support of the community, to become a project that aspires to compete with major brands in the local market.
Shaima Al-Attar, director of Crispy & Healthy, who chose to preserve the Emirati heritage in a modern and healthy way, said: We developed Emirati heritage foods and put them in healthy packages, and we created an alternative to tuna using local fish such as kingfish, while relying on olive oil as a natural preservative, away from any chemicals.”
She added: “We thank ADNEC for supporting us in participating in this exhibition, and we carry a message to bring our products to the world.”
From the world of food to the world of fashion, Elka Al Muhairbi, director of Saltara, stands out, which launched from the Instagram platform to become an Emirati brand that provides modern clothing with a fast delivery service within 1-5 days throughout the country.
She said: We started from a simple idea, and today we meet the needs of our customers with speed and quality, to prove that creativity has no limits, noting that her participation in the exhibition is the first, and will not be the last, because we have reserved our place for next year.
For his part, Saeed Al-Saadi, owner of the “Ankor Optical” company, tells a story of passion that began years ago, until the “Ankor” brand became a reality that adorns the exhibition shelves. His first participation in this event is a confident step towards expansion in the local market, driven by a desire to present an Emirati product that competes with international brands.
As for Zayed Al Hosani, owner of the “Estaad Trading” brand, he combines the fragrance of perfumes with the elegance of fashion, presenting products that reflect the local identity and keep pace with the aspirations of young people. He says: The exhibition is a long-awaited window to expand the spread and enhance the presence of the Emirati brand.
These stories are not just projects, but rather an embodiment of an Emirati vision that believes that creativity and innovation are the path to globalization, while preserving originality and identity.
The Abu Dhabi International Boat Show 2025 not only displays the latest navigation technologies, but also establishes the culture of local production and enhances the presence of small and medium enterprises in the market, opening new horizons for marketing and communication. Here, ambitions and opportunities converge, with Abu Dhabi writing a new chapter in the story of Emirati entrepreneurship.
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