The shortage of memory chips drives up phone prices and pushes the electronics market into recession
Analysts expect global demand for Smartphones, personal computers, and gaming consoles this year, as manufacturers are raising their prices to compensate for the rising costs of memory chips.
Company estimates indicate "Counterpoint" To the prices of Memory (RAM) will rise by between 40% and 50% in the first quarter of 2026, after the significant 50% rise witnessed last year.
Analysts believe that the greatest impact of the price rise will fall on manufacturers of low- and mid-level devices, such as Chinese smartphone manufacturers such as Xiaomi, TCL, and Lenovo.
It was reported "Trend Force" Dell and Lenovo are planning to raise prices by up to 20% in early 2026.
The rapid expansion of artificial intelligence infrastructure has led to Giant technology companies have withdrawn a large portion of the world’s memory chip supplies, leading to higher prices as manufacturers prioritize data center components with higher profit margins at the expense of consumer devices.
The Foundation expects "IDC" The computer hardware market will shrink by at least 4.9% in 2026, after growth of 8.1% last year. In return, you expect a company "Trend Force" Gaming console sales fell by 4.4% this year, after an expected growth of 5.8% in 2025.
While many companies have already raised prices, industry giants such as Apple and Dell still face a difficult choice: either bear the costs and sacrifice profits, or pass them on to consumers at the risk of stifling demand.
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