المملكة: “Nasifa and Hilal”.. Empowering 9 productive families in an event in Qatif

I pushed Saihat Charitable Association“happiness” with nine Productive familiesto enter the direct labor market through the “Nasifa and Hilal” event portal, which is held in Qatif Waterfront, in a step strategically supported by the Social Development Bank in the Eastern Province, aims to end the era of dependence on care and move beneficiaries to the stage of financial independence and sustainable productivity.

This movement comes as the culmination of a qualitative partnership between the non-profit sector and the financial sector, where efforts have been combined to integrate these families into a truly competitive commercial environment, allowing them direct contact with the public and testing the quality of their products away from traditional support channels.

Afaq Marketing

Through this initiative, the association seeks to open broad marketing horizons for home projects, and enable them to build a real customer base that guarantees them continuous financial flows, which transforms them from micro-enterprises into promising economic entities.

The support provided by the branch of the Social Development Bank in the Eastern Province constitutes a fundamental pillar in this transformation, as it reflects the commitment of the financial sector to supporting the non-profit sector in performing its developmental role, and promoting the culture of self-employment among families.

Stories Success

Director of the Development Programs Department, Ghada Al-Saif, confirmed that the ultimate goal of this participation goes beyond temporary sales, to establish the concept of self-reliance, and create inspiring success stories for families who were able to move from need to production.

She considered that the presence of families in such public forums is a golden opportunity to develop the commercial identity of the products, and gain the trust of the local consumer, which enhances the opportunities for expansion and growth in the future.

She added This cooperation highlights a model and practical application of the desired integration between community institutions and financing bodies, to achieve family and social stability through the gates of economics and empowerment, in line with national development goals.

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