Abu Dhabi Real Estate launches the feature of digitizing the registration of initial interest in purchasing real estate units

The Abu Dhabi Real Estate Center – ADREC, the entity responsible for regulating the real estate sector in the Emirate of Abu Dhabi, has launched the feature of digitizing the registration of initial interest in purchasing for off-plan real estate units within the “Madmoon” platform, the leading platform for multiple real estate listing services in the emirate.
The announcement of the new feature came on the sidelines of the launch of the “Manchester City Yas Residences by Ohana” project, affiliated with Ohana Real Estate Development Company “Ohana”, where registration for the project was opened directly through the platform, making it the first project to register initial interest in purchasing entirely electronically through “Madmoon”.
The new feature aims to enhance the growth of investments in off-plan real estate projects in Abu Dhabi, by strengthening the protection of the rights of all parties to real estate transactions and following the best international standards to regulate the real estate market with transparency and confidence.
Under the new procedures, all developers in new real estate projects must register investors’ initial purchase interest digitally via the “Madmoon” platform exclusively, in a step aimed at unifying procedures, enhancing transparency, and raising levels of governance in the real estate market in the Emirate of Abu Dhabi.
The initial interest in purchasing feature within the “Madmoon” platform is subject to the direct supervision of the Abu Dhabi Real Estate Center, which ensures the protection of investors by depositing the amounts associated with purchase requests in preparatory escrow accounts supervised by the Center.
This mechanism represents a qualitative shift from traditional investment practices in off-plan real estate projects, as it provides an organized operational framework compatible with international best practices that ensures the protection of the rights of all parties throughout the journey of purchasing real estate units.
Acting Executive Director of the Real Estate Regulatory Sector at the Abu Dhabi Real Estate Center, Eng. Sultan Al Mamari, said that the Center continues its efforts to protect the interests of investors, taking into account the operational requirements of real estate developers, as part of an integrated strategy to develop the real estate market in Abu Dhabi.
Al Mamari added that the “Madmoon” platform has already contributed to bringing about a positive transformation in the market, explaining that the inclusion of registering initial interest in purchasing through the platform enhances Abu Dhabi’s leading position as an exceptional destination for living, investment and prosperity.
He stressed that the center is committed to improving the real estate system by modernizing policies and accelerating digital transformation, as this initiative, along with other programs, strengthens the emirate’s position as a reliable destination for real estate investment in the long term.