"Hungarian" Launches a campaign "Social responsibility in word and deed"

23 hours ago

3 minutes read

Dubai, June 2, 2017 (WAM) – Majra, the National Fund for Social Responsibility, launched the “Social Responsibility in Words and Actions” campaign under the slogan #SocialResponsibility in Words and Actions, to highlight models of social responsibility, best practices and initiatives with a sustainable impact in various sectors.

This comes in a step that reflects the UAE’s direction towards consolidating the “impact economy” and enhancing social responsibility, environmental, social and governance standards, and sustainability, as strategic elements that support business sustainability, enhance national value, and contribute to building a sustainable future based on cooperation and effective partnerships.

According to a press release issued today, the campaign comes in light of the rapid global transformations that have redefined the concept of social responsibility, moving from the framework of seasonal initiatives, institutional discourse, or charitable work, to an actual exercise of impact linked to the ability of institutions to achieve a reliable and measurable impact that is reflected in society, the economy, the environment, culture, heritage, arts, and sports, given the priority of these topics on national agendas.

In doing so, the state seeks to enhance business flexibility and its ability to grow and compete in the short, medium and long term.

The campaign focuses on a set of strategic objectives, most notably raising awareness of the concept of social responsibility and linking it to “reliable impact” and “measurable impact,” and supporting the state’s target to reach a contribution equivalent to 1% of the total national income by 2031, in addition to enhancing the participation of 50% of major companies within the “Majara” system, leading a broad institutional shift towards adopting sustainability and creating impact.

Based on this approach, the campaign seeks to establish the concept of “impact is a realistic practice,” which links the success of private companies in the country to their ability to achieve tangible and sustainable results that are consistent with the national priorities and sustainable development priorities of the UAE, thus contributing to strengthening the “sustainable impact system” and consolidating the country’s position as a global model in the creation of shared national impact.

Sarah Shaw, Executive Director of Majra, confirmed that the UAE has established an advanced global model in joint work and strengthening multi-sector partnerships, noting that social responsibility has today become a strategic element linked to the sustainability of businesses, the stability of societies, and the ability of institutions to lead the impact on the economy of the future.

She said that the UAE has adopted an exceptional model of solidarity and joint action, and has established the concept of social responsibility as an actual practice of impact and effective response to challenges, and through “Majara” the “Social Responsibility in Words and Deeds” campaign was launched, to confirm that social responsibility has become part of the sustainability of businesses and the stability of societies, calling on institutions, companies, entrepreneurs, investors and influence makers to join this national call, contribute to creating a common national impact, and share their success stories.

In this context, the campaign calls on companies and private institutions in various sectors in the country to register on the “Majara” platform and join the national framework for social responsibility, in a way that contributes to transforming institutional commitments into a real and sustainable impact on the ground, instead of being limited to individual and branched initiatives.

Registration in “Majara” is a strategic step that enables companies to move to an integrated system based on measuring impact, enhancing transparency, and raising the efficiency of community initiatives, in line with the UAE’s national priorities and enhancing long-term business sustainability. Companies’ sharing of their success stories in social responsibility also contributes to enhancing the country’s global competitiveness indicators.

The campaign also seeks to strengthen multi-sectoral partnerships between the public and private sectors, academic institutions, and non-profit and impact organizations, based on the fact that creating a sustainable impact is a shared responsibility that requires cooperation and unified efforts to build a more sustainable future and achieve a measurable national impact.

Shaw pointed out that the campaign highlights the pivotal role of the private sector as a key partner in building the “impact economy,” stressing that social responsibility is no longer just a moral commitment or an activity linked to institutional reputation and charitable work only, but has become a strategic investment that enhances confidence, stability, institutional flexibility, and long-term competitiveness, and supports business sustainability in a changing global economic environment.

The campaign stresses the importance of enhancing cooperation in the areas of food security, supply chain sustainability, innovation, and supporting the national economy, as they are shared responsibilities that require effective partnerships between various sectors to create a sustainable, reliable and measurable national impact.

The campaign targets private sector companies and institutions, small and medium-sized companies, governmental and semi-governmental entities, academic institutions, non-profit and influential organizations, in addition to investors, entrepreneurs, media professionals, influencers, youth and the general public, within the framework of “Majara” vision to build a pioneering national umbrella that promotes social responsibility, environmental, social and governance standards, and sustainability, within the “sustainable impact system” in the UAE.