Nayef Tawfiq Al-Alawi reviews the digital transformation vision to support the gold sector in the Manama market

As part of his electoral movements aimed at enhancing the role of technology in traditional sectors, the candidate for the Bahrain Chamber of Commerce and Industry elections, Mr. Nayef Tawfiq Al-Alawi, made an extensive field visit to the old Manama market, where he met a group of Bahraini and non-Bahraini gold traders. This visit was characterized by lively discussions centered around the future of the “yellow metal” in light of the digital revolution, where Al-Alawi reviewed his experience in the field of digital payments as a vital tool for developing buying and selling mechanisms, stressing that integrating advanced technical solutions into gold trade It will contribute to raising the level of security and speed in major transactions, which will enhance the confidence of consumers and investors alike in the local market.

In a related context, discussions focused on the necessity of shifting towards specialized electronic platforms for selling gold, as Al-Alawi pointed out that digital presence is no longer an option, but rather an urgent necessity to reach new markets. He explained that establishing unified digital sales channels for jewelers in Bahrain will open up prospects for export and access to a cross-border customer base, which is in line with global trends in luxury retail trade, stressing that the Chamber must be the primary driver for empowering merchants technically and overcoming the obstacles that prevent them from keeping pace with this rapid development.

During his meetings, Al-Alawi also gave the utmost importance to supporting Bahraini merchants, especially shop owners and small workshops who represent the authentic identity of the Manama market. The dialogues discussed ways to protect this national heritage through economic and legislative support packages that facilitate import and export operations and reduce operational costs, with a focus on creating a new generation of Bahraini goldsmiths equipped with innovation tools.

This vision was welcomed by merchants who stressed their need for representation in the chamber that deeply understands the intersection of traditional trade and modern technology.

The tour concluded with a discussion of global promotion strategies for Bahraini gold, where Naif Al-Alawi stressed that the good reputation enjoyed by Bahraini gold in terms of quality and purity must be exploited in organized international marketing campaigns.

Al-Alawi proposed adopting a unified “commercial identity” that expresses Bahraini gold in international forums, supported by an advanced logistical and digital system, stressing that the goal is to revive the old luster of the Manama Market as a leading regional and international center for jewelry trade, while preserving the ancient spirit of the market and integrating it with promising future prospects.