7 luxury fashion brands… led by female personalities

A creative director is an essential part of shaping any brand’s identity, vision and narrative. The position of creative director was dominated by the male element, until this prevailing rule changed in the past few years, and we witnessed a noticeable shift in the control of female creative directors as an influential and distinctive force in creating the intellectual and strategic style of brands.

Accordingly, the “Tagwalk” index revealed the most prominent female creative directors who currently lead the most famous brands around the world, and their prominent role in enhancing the thought and culture of these brands.

The most prominent female creative directors of international fashion houses:

Miuccia Prada.. «Mew mew»:

Miuccia Prada is the heiress and youngest granddaughter of Mario Prada, founder of the luxury brand “Prada” in 1913. She has led the house, in cooperation with her husband Patrizio Petrelli since 1978, and has introduced extensive changes in the house’s lines, including accessories. She is also the mastermind and creative director. Behind the “Miu Miu” brand, which was launched under the “Prada” house in 1992, as a women’s fashion line, less expensive than the parent brand.

Miuccia Prada is known for her ability to blend traditional craftsmanship with modern, avant-garde ideas, challenging traditional notions of beauty, luxury and femininity. Under her leadership, Prada has become synonymous with sophistication, innovation and a distinctive and sometimes rebellious aesthetic. “Miu Miu” is the true meaning of modern, luxurious youth fashion.

Shimina Kamali.. “Chloe»:

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In second place for the most influential women in the world of luxury brand leadership is the creative director of Chloé. Chemena Kamali, who took over management of the luxury brand at the end of 2023.

Kamali was born in Germany in 1981, and obtained a Master’s degree in Fashion from Central Saint Martin’s University, University of the Arts in London, under the supervision of Professor Louise Wilson. The creative director is distinguished by a distinctive style and a rich career in the world of elegance and fashion, where she began her career as part of the designer Phoebe’s team. Philo, then Design Director at Clare Waight Keller. In 2016, she worked in the women’s ready-to-wear department at Saint Laurent.

Blending modern sensibilities with timeless aesthetics, with an emphasis on style and environmental responsibility, Kamali’s collections typically prioritize natural fibres, ethical production methods, and a commitment to waste reduction, embodying the growing trend of sustainability within the fashion industry.

Maria Grazia Chiuri… «Dior»:

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Maria Grazia Chiuri is an influential Italian fashion designer, best known for her role as creative director of Dior’s women’s collections. She made history in 2016, when she was appointed as the first woman to head the famous French fashion house Dior, which represents an important moment in the history of high-end fashion.

Chiuri’s appointment was groundbreaking not only because of her gender, but also because of her fresh, feminist-inspired approach to fashion, which resonated with contemporary conversations about gender, identity and women’s empowerment. Before joining Dior, Chiuri had a long and successful career at Valentino, where she worked with Pierpaolo Piccioli. The duo was famous for their sophisticated, romantic designs that blended Italian elegance with modern sensibilities. They worked together at Valentino for more than a decade. Their collaborations received great praise for their creativity and craftsmanship.

Stella McCartney.. «Stella McCartney»:

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Stella Nina McCartney, a British fashion designer, and the daughter of the famous musician Paul McCartney, member of the Beatles. She was born in 1971, and began her professional life for the first time through the “Chloé” house in Paris in 1997, after completing her studies at “Central Saint Martins” in London, and made a name for herself thanks to her modern and feminine designs.

In 2001, she launched her own brand, “Stella McCartney,” which was famous for its luxury and lack of cruelty to animals. She was one of the first prominent designers to publicly pledge not to use leather, fur, or other materials derived from animals in their collections, making sustainability and ethics pillars. Essential to its brand identity.

Pelagia coulotorus.. «Lacoste»:

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Since 2023, the creative director of Lacoste, Pelagia Koulotoros, a graduate of Parsons School of Design in New York, has taken the famous French brand to a new artistic approach and a different creative spirit. Her appointment comes at a time when Lacoste is infusing an artistic style with a collaborative studio model, focused on a collective vision. Pelagia Colotoros will also oversee the collaboration between the brand’s creative teams, creative communities, and groups that work with Lacoste.

Thanks to its recognized experience in developing collaborations with a proven and unique impact, its ability to redefine creative models to raise pieces to iconic status, and its talent in connecting cultures, especially from fashion and sports, Pelagia has all the assets to accompany Lacoste in its new cycle of creative expression, and in Striving to achieve a distinctive ambition and vision for the house, one year after appointment.

Tory Burch.. «Tory Burch»:

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Tory Burch (58 years old) founded her eponymous brand in 2004, and succeeded in leaving an indelible mark on the world of fashion. Through her sophisticated designs, which reflect the spirit of the times, she was able to build a successful business empire. At the same time, she has inspired millions of women around the world. Porsche, which strongly believes that fashion can be a tool for self-expression and self-confidence, has provided women with incomparable pieces that combine beauty and practicality, proving to the world that true elegance lies in self-confidence and the ability to achieve dreams. Tory Burch holds the positions of CEO and Creative Director of her brand, and achieved sales estimated at $1.75 billion for her fashion, footwear, accessories and fragrance brands in 2022. Today, her company has more than 370 locations around the world, and is currently focusing on expanding its presence in Asia.

Isabel Marant.. «Isabel Marant»:

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Finally, in the list of female leaders of international fashion houses, comes Isabel Marant, the 57-year-old creative director of the house that bears her name. She has achieved great success since the founding of the brand, where she received many awards, including: “De la Mode.” And Whirlpool won Best Fashion Designer of the Year at the British Glamor Awards for Best Fashion Designer.

Isabel Marant, the French fashion designer known for blending bohemian elegance with Parisian elegance, founded her brand in 1994. Since then, it has grown to become one of the most recognized names in the world of contemporary women’s fashion. Marant is particularly admired for her comfortable and elegant designs, which feature a combination of… Casual and sporty, ethnic-inspired items.

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