“Shetta Hatta” hosts 30 distinguished projects that are members of “Proudly from Dubai”

With the launch of the activities of the “Shetta Hatta 2024” initiative a few days ago, the work of a group of small and emerging projects that was hosted by the event this year was launched to encourage entrepreneurship, due to the importance of this sector as one of the basic economic tributaries that Dubai gives all attention and support, as “Brand Dubai” was keen “, the creative arm of the Dubai Government Media Office, and the entity responsible for implementing the “Shetta Hatta” initiative in partnership with government and private entities, to provide the opportunity for… An elite group of small and emerging business owners to participate in the event and present their products to the public who flock to its various activities daily from inside and outside the country.

30 projects from “Proudly from Dubai”, affiliated with “Brand Dubai”, are participating in “Shetta Hatta”, and among five different festivals, with the aim of promoting these projects and enabling them to access greater opportunities for growth and expansion of their business.
Khawla Al Hashemi, a member of the organizing committee of the “Shatana in Hatta” festival, from Brand Dubai, said that the “Shatana Hatta” initiative represents an exemplary opportunity for members of “Proudly from Dubai” to present their diverse and innovative products to a large audience of visitors coming from all over the country as well as From abroad, noting that last year the event attracted more than 500,000 visitors from the UAE and the Gulf region, which constitutes an important market and an ideal opportunity to promote the products of projects, a large part of which is due to… The youth of the Hatta region, which represents a great support for the economy of this tourist destination and supports the goals of the Dubai Urban Plan 2040 and the Dubai Economic Agenda D33 and benefits the people of the region.
She added that there are strong relations between the festival and the members of the “Proudly from Dubai” network, stressing the keenness to provide them with all forms of support, and welcoming cooperation with every entrepreneur, son and daughter of the Emirates, who wishes to expand their business and achieve further expansion.

She said that Brand Dubai is working to create all possible conditions through which it can highlight ambitious energies determined to succeed and help them achieve their goals.
The public who visits “Shattana Hatta” will be able to see the various products presented by the participants within “Proudly from Dubai” in five festivals, including the Shattana Festival in Hatta, organized by “Brand Dubai” in the Lime Lake area, and the “Hatta Cultural Nights Festival” and organized by Dubai Culture and Arts Authority (Dubai Culture), “Hatta Honey Festival” and “Hatta Agricultural Festival”, both organized by Dubai Municipality, and “Hatta DSF Festival”. X” organized by the Department of Economy and Tourism in Dubai.
Representatives of the projects participating in “Shetta Hatta” expressed their deep thanks and appreciation to the Supreme Committee for Supervising the Development of the Hatta Region, and to “Brand Dubai” and all the partners in organizing these distinguished events, for giving them the opportunity to be part of an event that has become a prominent place on the tourism map. Not only at the level of Dubai, but at the level of the UAE, with the visitors it attracts from all over the region, stressing their happiness to be partners in creating a distinguished experience for the visitor, through the various products they provide. High quality meets different tastes.
The products offered through the 30 participating projects this year range from textiles, fabrics, clothing and accessories, in addition to food, drinks and other products that are very popular with visitors.
Also participating in “Shetta Hatta” are 10 projects by productive families, who are distinguished models of entrepreneurs from the Hatta region whose products reflect the creativity of the ancient Emirati heritage, while these families contribute to enhancing the local culture and supporting the Hatta community economy.
The products offered by the participating productive families are diverse and include a wide range of Emirati and oriental perfumes, dokhoons (incense), and traditional jalabiyas, in addition to traditional women’s fashions (makhawir) handmade, as the festival management was keen to support the productive families and give visitors the opportunity to enjoy local products. With high quality.
It is noteworthy that the Dubai Roads and Transport Authority, one of the partners of the “Hatta Hatta” initiative, provides a bus service (Hatta Express) with 14 trips to visit the event, departing directly from Dubai to Hatta. In the current session, the authority has allocated more than 1,100 parking spots to serve the public, and 17 An internal transportation bus from the parking lot to the event site, in addition to internal transportation buses to transport visitors to the top of the Hatta Dam area.