المملكة: The Influence Makers Forum discusses the secret of influence in the podcast industry

The activities of the “Influence Makers” Forum, in its first edition, highlighted the impact of podcasts in digital media through a dialogue session entitled “The Secret of Influence in the Podcast Industry,” with the participation of a group of the most prominent speakers in this field.
They discussed how to create influential content, attract a listening audience, and the challenges facing podcast makers in the world of advanced digital media.
The participants talked about the challenges they face in the podcast industry, which lie in choosing the appropriate guests who add real value to the content and enrich the discussions.

Creating and presenting content

They emphasized the importance of extracting information in a simple and clear manner, which requires high skill in presenting the content in an easy-to-understand manner, away from complications that may distract the listener, while maintaining a careful balance between exciting, attractive and useful content.
They also touched on the differences in presenting content across different platforms, and that podcasting gives a greater reach to the audience, allows for faster dissemination of content and a greater expansion of the circle of views compared to other platforms.

Participants spoke about the importance of creating innovative content that is based on discussing real issues of interest to the public, not limited to trending topics only.
They pointed out the importance of providing content in English, and focusing on a global audience to provide targeted messages that highlight the Kingdom and its heritage.
At the conclusion of the session, the speakers stressed the importance of continued innovation and creativity in the podcast industry, and that teamwork between content makers and listeners is the best way to achieve real and sustainable impact.