المملكة: With connotations that reflect its fundamental role… “Food Security” launches its new identity

The Public Authority for Food Security launched its new visual identity on Tuesday, embodying its vision of leadership in leading food security efforts and ensuring the sustainability and reliability of food commodities.
With an inspired identity that carries fundamental connotations with its visual elements that reflect strategic dimensions, thoughtful steps and insight that anticipates the future.

An identity that reflects leadership

His Excellency the Governor of the Authority, Engineer Ahmed bin Abdulaziz Al-Fares, explained that the new identity reflects the pivotal role that the Authority leads in order to lead food security efforts, and as an organizing body and monitoring compliance with regulations and plans issued regarding food security.
He added that this launch represents a transitional step and a transformation that is in line with the authority’s goal of strengthening and developing the food commodity sector through tight regulation, careful analysis of the markets, and an effective response to emergency situations, while seeking to ensure the sustainability of food security in the Kingdom.
From a story of ambition that embraces the sky, and innovative plans that embody the aspirations of our ambitious nation, the new identity of the Public Authority for Food Security came, with meanings and values ​​consistent with its mission, represented by environmental and agricultural care, nobility and generosity, a symbol of the country’s agricultural wealth, and an expression of protection and security. It came to establish the concepts of sustainability and continuity. .