Mohammed bin Rashid witnesses the graduation of more than 300 content creators and specialists in digital and government communication within 5 specialized programs

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, may God protect him, witnessed the graduation of 303 government communications officials and content creators, in 5 specialized programs organized by the UAE Government Media Office and the New Media Academy in cooperation with a number of partners..

This came within the activities of the third edition of the One Billion Followers Summit, the largest global summit in the content industry economy, which is organized by the UAE Government Media Office and hosted by the country during the period from January 11 to 13, at (Emirates Towers, Dubai International Financial Center, and the Museum of the Future). In Dubai, under the slogan “Purposeful Content”, with the participation of more than 15,000 content makers and influencers, more than 420 speakers, and 125 CEOs and global experts..

His Highness Sheikh Mohammed bin Rashid Al Maktoum congratulated the graduates, stressing that these specialized programs in government digital communication and content creation reflect the great importance that digital media has in shaping future trends, and the UAE’s leadership in working to provide it with talents capable of providing meaningful and influential messages in bringing about change. Positive in communities.

His Highness said: “In the UAE, we believe in the importance of investing in people and empowering national cadres with the tools of the future. Influential government communication is one of the pillars of the success of policies and initiatives, and our window to communicate with our people and the world. We are proud of this distinguished elite of national cadres who have completed their training career. We have great confidence in the ability of these competencies to contribute to conveying our message and enhancing our image before the world“.

His Highness added: “The UAE has become a major center and a strong contributor to the transformations that the digital future is witnessing in all its aspects, and it is one of the most attractive countries for talents and investments in this important sector. We will continue to strengthen the country’s position and influence in this field through its system that supports development and growth and maximizes opportunities.” The tremendous opportunities provided by the digital sector in all its fields, especially digital media and purposeful content creation“.

The graduation was attended by His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, His Highness Sheikh Mansour bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Sports Council, His Excellency Mohammed bin Abdullah Al Gergawi, Minister of Cabinet Affairs, and His Excellency Saeed Al Eter. Assistant Minister of Cabinet Affairs for Strategic Projects, Head of the UAE Government Media Office.

The programs, which included 303 graduates, included the “Executive Diploma in Government Digital Communication” program, the “Preaching Content Creators” program, the “Content Knight” program, and the “Knowledge Creators” program, in addition to the Academic and Knowledge Content Creators program..

His Highness Sheikh Mohammed bin Rashid Al Maktoum honored the graduates of the “Executive Diploma in Government Digital Communication” program in its third session, which was launched by the Mohammed bin Rashid College of Government, in cooperation with the New Media Academy. The third session of the program included 27 members who were able, during the program, to hone their skills. And gaining leadership experiences in government sectors, through a wide range of advanced scientific programs and courses that combine theoretical sciences, practical experiences, and artificial intelligence..

The Executive Diploma Program for Government Digital Communication, which was launched in 2022, is the first executive diploma of its kind in the region that aims to qualify government communication teams in accordance with international best practices in the field of government communication and digital media in an effective manner..

The Executive Diploma seeks to graduate national competencies qualified to lead the government communications sector and keep pace with the latest global trends and practices followed in this field, introduce members to the latest trends of future governments, motivate communications teams to follow best practices, and keep up with the latest new technologies and global channels..

In its three sessions, the program witnessed the graduation of 86 cadres of government communication officials in federal and local authorities, supporting the strengthening of the government communication system with new tools and modern methodologies in digital media, which has now enjoyed a great presence and influence in the local, regional and global media scene..

His Highness Sheikh Mohammed bin Rashid Al Maktoum also honored the graduates of the “Preaching Content Creators” program, which was organized by the Department of Islamic Affairs and Charitable Activities in Dubai, within the “Grass of Good” initiative, an initiative approved by the General Secretariat of the Executive Council of the Emirate of Dubai, and in cooperation with the New Media Academy. The program included 35 specialists who were trained and qualified on the foundations of creating qualitative digital content in the preaching field, in a way that contributes to spreading the tolerant values ​​of Islam on social media sites in an attractive and simplified manner..

The program worked to develop the skills of its members through a wide range of courses that use the latest scientific technologies, and in cooperation with a number of professional content makers, experts in publishing and marketing digital content, and specialists in public speaking skills across various platforms..

The New Media Academy organized training workshops for content makers on the skills of an official spokesperson and effective media appearance, creative storytelling and script writing, photography and editing using a mobile phone, and publishing strategies via social media platforms, in addition to publishing digital content and implementing ideas with high professionalism and in accordance with best international practices. The program, which lasted for 5 weeks, provided its participants with more than 100 hours of training, with the participation of 20 expert and academic lecturers..

His Highness Sheikh Mohammed bin Rashid Al Maktoum honored the graduates of the fifth season of the “Content Knight” program, organized by the New Media Academy, with the aim of supporting talents in the Arab region and helping them create creative and distinguished content, which contributes to the advancement of Arabic digital content..

The fifth season of the program included 51 Arab content creators who were selected from more than 1,000 applications for participation received by the Academy. The participants received training on everything they needed to implement their ideas and hone their talents in the field of screenwriting, storytelling, photography and editing in accordance with the best international practices under the supervision of a specialized group of trainers. And global experts.

The Content Knight Program uses an elite group of experts on various international platforms (Meta, The program provides its members with the opportunity to communicate with the most important influencers in the field of digital content in order to enable them to implement their ideas at various stages and manage their content professionally, which contributes to enhancing their presence on various digital platforms. In addition to institutions from the governmental and private sectors for what they provide.

His Highness Sheikh Mohammed bin Rashid Al Maktoum honored 154 male and female graduates of teachers and students in the first and second stages of the Knowledge Makers Programme, which was launched by the Ministry of Education, in cooperation with the UAE Government Media Office and the New Media Academy, and targeted teachers and students from all seven emirates. To create 5000 video clips.

The program seeks to qualify its members in the media and train them to create digital content in an innovative and effective manner that suits various social media sites, by using tools and vocabulary that suit the times and contribute to transforming scientific materials into entertainment content that supports culture and contributes to increasing academic achievement..

During the 50 educational hours, the program gives teachers and students a greater role in creating educational content that they want to focus on and disseminate it through social networking sites for the local and global community, which contributes to spreading culture and leads to expanding the reach of knowledge to a larger audience outside the traditional classroom..

Participants in the Knowledge Creators Program, teachers and students, were trained to create innovative content that takes into account access and dissemination algorithms, and uses storytelling, pictures, video clips, illustrations, educational games, and other means that help simplify complex scientific concepts and clarify ideas in interesting and innovative ways..

The basic training axes and topics during the second phase of the Knowledge Creators Program included creating content that supports and covers the basic educational subjects (Arabic language – science – mathematics – arts and moral education – Islamic education) in an innovative and interesting manner..

His Highness Sheikh Mohammed bin Rashid Al Maktoum also honored the graduates of the Academic and Knowledge Content Creators Programme, which was launched by the United Arab Emirates University and the UAE Government Media Office, in cooperation with the New Media Academy, with the aim of preparing the university’s students, academics and researchers to be qualified to work in the media sector. Digital and take them to professional levels in providing distinguished content on social media.

The program, which lasted for 4 weeks, included 36 new content creators from students, academics and researchers at the United Arab Emirates University. The program focused on providing the participants with new experiences that contribute to enhancing their competitiveness on social media sites and give them the ability to design innovative and inspiring digital strategies and produce content that addresses the target audience. With advanced media.

Members of the Academic and Knowledge Content Creators Program received rich training aimed at strengthening their skills in dealing with the digital world and providing rich content that is compatible with modern developments, in addition to providing them with additional skills in publishing and marketing academic and knowledge content via social media platforms..

The training workshops, presented by trainers and experts of the New Media Academy at the headquarters of the United Arab Emirates University, also contributed to preparing content makers professionally, providing them with the skills of managing social media channels, and giving them a distinct digital identity that addresses the public using modern and advanced media that enables them to deliver media messages to the target audience in a manner creative.