The One Billion Followers Summit is launching "Exposed" In the UAE to empower talent

Dubai, January 13, 2017 – The third edition of the One Billion Followers Summit, the largest global summit in the content industry economy, which was organized by the UAE Government Media Office and concluded its activities today, witnessed the launch of the integrated talent management company “Exposed”, directed at content creators and influencers.
The launch of “Exposed” came during a ceremony hosted by the Dubai International Financial Centre, in the presence of an elite group of content makers and influencers, those interested in the creative economy and digital media, and a number of guests from the UAE participating in the third edition of the One Billion Followers Summit, which attracted more than 15,000 content makers and more than 420 speakers from the most prominent influencers and experts in the world.
The launch of “Exposed” represents an important addition to the development of the content industry and the development of the creative economy in the UAE, as the company seeks to meet the changing needs of content makers and influencers, and to provide an effective contribution to advancing the work of creatives from the Middle East and North Africa region, and to find integrated solutions that include business growth and building… Strategic partnerships and access to the latest global technologies in the field of creative production.
“Exposed” adopts a unique approach in empowering talent and exploring the role of new media to bring about positive changes in societies, support sustainable economic growth, and create a qualitative shift in the creation of purposeful content and mechanisms for using social media, in addition to developing the skills of content makers, informing them of the latest developments, transferring knowledge, and expanding… Partnerships between influencers, highlighting success stories and inspiring models, as well as highlighting the talents and experiences of content makers and introducing trends in this industry to provide qualitative content.

The company offers a package of services, most notably “talent business management,” which contributes to the development and spread of their careers, “content marketing and production” to enhance the brand’s visibility and position in the market, and “marketing through influencers” and focusing on the unique methods of content makers in reaching the target audience. “Designing campaigns” according to creative concepts that enhance the brand’s vision and communication with the audience, and relies in its work on a broad base of creators that includes more than 40 exclusive content creators, who have more than 200 million followers, Which contributes to achieving the company’s goals and its presence in the digital media and content industry sector.

Omar Hamidat, CEO of “Exposed”, said that the UAE is at the forefront of the global scene in the content industry economy, as the country’s initiatives pave the way for the growth of this sector in an unprecedented manner, including the National Strategy for Cultural and Creative Industries, as well as the Dubai Strategy for the Creative Economy, pointing out that the country has been able Through its digital competitiveness, it has transformed within a record period into a major global destination for attracting talented and creative people.
He added that “Exposed”, as one of the driving forces of the content creation economy, possesses the necessary capabilities and expertise that qualifies it to provide content makers with the tools and resources they need to achieve further growth and development, as well as to give them sufficient opportunities to succeed and prove themselves, and this is consistent with its mission of empowering talent and connecting makers. Content with global developments in this sector.
The creative economy constitutes a fundamental pillar of the UAE’s strategy for growth and development over the next 50 years, and the contribution of creative industries to the UAE’s gross product amounts to 3.5%, equivalent to 54.4 billion dirhams, which is also equivalent to 5% of the gross non-oil output.
The UAE has launched multiple programs and initiatives over the past years to support the trend towards the creative economy, promote innovation and investment in creative projects, and provide new opportunities for growth, most notably the National Strategy for Cultural and Creative Industries, which establishes a new phase in the future of the creative economy and establishes strong foundations for enhancing the contribution of the cultural industries sector. And creativity in achieving sustainable development and enhancing the presence and position of the UAE as a global destination that attracts creative expertise and talents.
The creative economy is one of the fastest growing economic sectors around the world, contributing more than 6.1% to the global GDP, in addition to generating annual revenues of more than $2 trillion.

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