Dubai Press Club and the Media Academy organize a joint program on integrating artificial intelligence into the media sector
DUBAI, 22nd JANUARY / WAM / The Dubai Press Club, in cooperation with the Dubai Media Academy, organized a series of knowledge sessions to explore the opportunities and challenges associated with integrating artificial intelligence into media strategies.
The joint program aimed to develop the capabilities of workers in media institutions, accelerate the adoption of artificial intelligence tools and employ them efficiently among media professionals in the region, and enable them to explore the enormous potential of artificial intelligence technology in developing their media operations.
Maryam Al Mulla, Acting Director of the Dubai Press Club, expressed her appreciation to the Dubai Media Academy for its efforts in launching this joint program with the Dubai Press Club, which included an elite group of media experts in the Middle East and North Africa region.
Al Mulla said that the program reflects the vision of the Dubai Press Club, which aims to form an innovative media scene, and empower competencies and talents with new skills that support the development of the media sector in the region, especially those related to artificial intelligence technologies, and keep pace with the rapid transformations in the media sector. Noting that this cooperation represents a clear commitment to achieving A qualitative shift in the media sector, and embodies the keenness to transform challenges into promising opportunities, and pave the way for everyone to adapt to the requirements of the future media industry.
In turn, Mona Busamra, Director of the Dubai Media Academy, said that this joint cooperation between the Dubai Media Academy and the Dubai Press Club represents a new opportunity in the path of developing media capabilities in the region.
Busamra added that the program included knowledge sessions and interactive workshops held at the Dubai Press Club headquarters, which allowed workers in the media sector to design and apply innovative artificial intelligence solutions, which contributes to enhancing the quality of future opportunities to come.
She stressed that the program for integrating artificial intelligence into media strategies is an ideal platform for developing innovative media business models based on artificial intelligence, as well as exchanging experiences and knowledge with other participants.
Dubai Media Academy, in cooperation with Dubai Press Club, organized dialogue sessions to explore the opportunities and challenges related to integrating artificial intelligence into media strategies.
One of these sessions, entitled “From the Laboratory to the Newsroom: Success Stories of Transforming Artificial Intelligence into a Media Reality,” reviewed successful practical experiences of leading media institutions in employing artificial intelligence, with a focus on tangible results and lessons learned in the areas of content production, analysis, and distribution, in which participants participated. A group of companies and institutions specialized in this field, including: Ingram Micro, G&K, Forbes, CNBC Arabia, the American University of Science and Technology, and Dubai Media Incorporated.
While a group of specialized institutions and companies participated in a session held under the title: “The Turning Point: Confronting the Rising Challenges of Artificial Intelligence in the Media – Truth, Balance, Comprehensiveness and Intellectual Property,” with the participation of Dell, which specializes in artificial intelligence technologies, Abu Dhabi University, and Sky Channel. News Arabia, Al-Sharq News Channel, and Al-Bayan newspaper.
Participants discussed the main challenges facing the media sector with the spread of artificial intelligence, from fake content to issues of bias and the language gap, while exploring practical solutions to these challenges.
It is worth noting that the joint program between the Dubai Press Club and the Dubai Media Academy focused on identifying opportunities available in the field of artificial intelligence, driving innovation in the media sector, designing innovative solutions, and potential risks associated with artificial intelligence applications, in addition to providing participants with the knowledge and tools necessary to develop effective future strategies for artificial intelligence. .
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