المملكة: With national hands… launching the “Haramain” identity with a design that combines originality and innovation

The Presidency of Religious Affairs at the Grand Mosque and the Prophet’s Mosque launched the new identity, “Harmain,” which was designed by national competencies that reflects the combination of the ancient faith heritage of the Two Holy Mosques and the aspirations of the future, in line with the Kingdom’s Vision 2030.
The identity aims to provide distinguished worship and enrichment services, within the framework of enhancing the vision of the Presidency of Religious Affairs at the Grand Mosque and the Prophet’s Mosque, and confirming its message centered on conveying the moderate message of the Two Holy Mosques to the world.

A qualitative start in the presidential journey

The head of religious affairs at the Grand Mosque and the Prophet’s Mosque, Sheikh Dr. Abdul Rahman Al-Sudais said that the launch of the new identity represents a qualitative breakthrough in the presidency’s journey, as it seeks to provide innovative services to visitors of the Two Holy Mosques.
He pointed out that the identity of “Haramain” came to keep pace with the organizational arrangements approved by the Council of Ministers, stressing that it reflects the spiritual depth of the Two Holy Mosques and the aspirations of the future.

He explained that identity carries within it multiple dimensions, including the religious dimension that appears in the symbolism of the Holy Kaaba, the Prophet’s Shrine, and the minarets of the Two Holy Mosques, and the national dimension embodied in the Kingdom’s emblem represented by the two swords and the palm tree.
In addition to the global dimension, which expresses the message of peace and guidance that emanates from the Two Holy Mosques to the world.

High quality services

Al-Sudais said that the new identity was designed by the hands of qualified Saudi youth, who carry in their hearts the passion for belonging and love for serving the Two Holy Mosques, which reflects the presidency’s commitment to providing high-quality services.
He expressed his thanks and appreciation to the wise leadership for its support and interest in the Two Holy Mosques, praying to God to preserve the Kingdom and its leadership.

The “Haramain” identity embodies a strategic vision that seeks to achieve integration between the systems and services provided in the Two Holy Mosques, with a focus on improving the work environment and raising the efficiency of performance in various sectors, with the aim of enhancing the experience of visitors and pilgrims and highlighting the status of the Two Holy Mosques as the beating heart of Islam and a global spiritual destination.

Through this identity, the Presidency of Religious Affairs at the Grand Mosque and the Prophet’s Mosque confirms its determination to write a new chapter of giving and creativity in the service of the Two Holy Mosques, combining the nobility of the past and the aspirations of the future, so that the Two Holy Mosques remain a beacon of guidance and peace for the entire world.