Brand Dubai announces the conclusion of “Sheta Hatta” activities

“Brand Dubai”, the creative arm of the media office of the Dubai Government, announced the conclusion of the activities of the “Sheta Hatta” initiative, which was launched under the directives and patronage of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, the second deputy governor of Dubai and Chairman of the Dubai Media Council, after great success and unprecedented turnout Among the visitors who were keen to go to its activities, whether from within the country or from the countries of the region.

The initiative was implemented “Brand Dubai” as part of the “Dubai Entities” campaign under the supervision of the Supreme Committee to supervise the development of the Haza region, and in partnership with major government agencies, through five festivals that were included in the framework of the initiative, to conclude a large number of societal, cultural, sports and recreational events that continued over the course of the course More than a month and the presence of the local public from Dubai citizens and its residents exceeded, to attract visitors from different countries of the region, as well as large numbers of visitors to the emirate from different countries of the world, confirming the growing position of the Hatta region, as a major tourist destination in Dubai and the UAE in general.

The “Sheta Hatta” initiative witnessed a distinguished participation of a number of governmental institutions that included the Roads and Transport Authority, the Dubai Municipality, the Culture and Arts Authority in Dubai (Dubai Culture), Dubai Sports Council, and the Department of Economy and Tourism in Dubai, in addition to a group of semi -governmental and private institutions, which All of them presented during the initiative, a variety of societal, cultural, sports and recreational activities that were specially designed to suit all family members of different age groups.

The event included this year five festivals, which are the “Shenna in Hatta” festival, organized They were organized by Dubai Municipality, and “Hatta Festival DSF X ” Organized by the Department of Economy and Tourism in Dubai.

His Excellency Mona Ghanem Al -Murri, Vice President and Managing Director of the Dubai Media Council, Director General of the Dubai Government Media Office, confirmed that the success of the “Sheta Hatta” initiative in achieving its goals within the “Dubai Division” campaign comes as an important addition to the efforts to highlight and introduce important attractions in Dubai And inform the Dubai community and visitors from inside and outside the country about the various places and destinations that can be visited throughout the year.

She said that the unprecedented turnout witnessed by the initiative from the Dubai community and its visitors from abroad, and the Gulf states in particular, and with its extension from two weeks in the previous season, for more than a month of events during the current season, evidence of the success of “Sheta Hatta” in achieving its goals in promoting This region is rich in its natural, historical and cultural features, which calls us during the coming seasons to move forward in expanding the initiative programs and developing its activities to keep pace with this demand and the great interaction that it witnessed from different groups of society and visitors.

His Excellency Mona Al -Murri added that Dubai continues to confirm its presence as a major tourist destination with qualitative initiatives that highlight the most prominent elements of in it, and the qualitative activities that target its community and visitors throughout the year, which would have been achieved without fruitful cooperation from various partners under the supervision of the “Supreme Committee for Supervision On the development of the Haza region, “all the partners that united to achieve one goal are the success of the event and its goals that support the entire development plan of the Hatta region, and the Dubai Urban Plan 2040, as well as the Dubai Economic and Social agendas..

For her part, Shaima Al -Suwaidi, Director of Brand Dubai, confirmed the great positive impact of constructive cooperation with the “Sheta Hatta” partners, which was the great credit for promoting the Hatta region rich in attractions of natural diversity, cultural heritage and historical evidence, pointing out that this experience, with all its achievement Success turned out in the impressive societal interaction with the initiative with all its components, is a model of the positive impact of coordination and the integration of roles in the success of major events, which is what Dubai has long been distinguished, and has gained it global fame in organizing and hosting events of a global nature and huge presence.

Al -Suwaidi expressed sincere thanks and appreciation to all partners and supporters, especially the pivotal role of Dubai Police, Civil Defense and the Dubai Ambulance Corporation in Dubai, in the success of the initiative, and within the five festivals that formed for more than a month as a source of joy and happiness for the residents of Hatta and its visitors, while it was collected The activities between the positive returns desired in terms of shedding light on the numerous elements of attraction in the Hatta region and promoting it as a distinct tourist destination, and introducing the various agricultural and commercial activities related to its unique nature, which strengthened the opportunity to achieve the desired economic goals from promoting the farms, products, stores and various projects.

In parallel with the great demand from visitors to the activities of the “Sheta Hatta” initiative, the creative content of videos, pictures and news witnessed a great interaction through social media platforms and internet sites, where the percentage of watching videos reached more than 60 million views, while the tag “#Shatta” witnessed more From 2.4 million reactions, as the number of publications reached more than 22.5 thousand, and the total number of news published about the initiative through newspapers, television and the Internet reached more than 1.7 thousand, or 82% of within the Emirates.

The Shatana Festival in Hatta, 650,000 visitors of all ages, were attracted, they participated in the many events that are part of the festival’s agenda, which included 14 various events, and four innovative community events, as well as the festival.‎80 An episode of television programs and events in cooperation with “Dubai Media”, and other government departments on the Shatana Theater in Hatta.

The festival also witnessed the participation of 30 projects from an initiative with “pride from Dubai” from the Emirate of Dubai in general and the Hatta region in particular, as the festival was a great opportunity to highlight their products and promote their business, and its activities included the “Brand Dubai” store, in cooperation with 10 Emirati artists, in addition To the impressive mountainous lights, as the festival included more than 140 workshops, and many events designed for children that combined education and entertainment, to introduce new generations with their ancient heritage and strengthen their association with their rich culture.

Visitors to the “Hatta Cultural Nights Festival” exceeded more than 100 thousand visitors, while celebrating the event with the heritage, culture and nature of the Hatta region, by presenting a variety of heritage, artistic and recreational activities that contributed to supporting the families produced by the people of Hatta, and enabling the community and the new generation to explore details This wealthy region with its historical, natural and cultural capabilities, and the ingredients it has confirming its entitlement to enhance its position on the local and regional tourist map.

The “Honey Honey” festival, the annual event organized by the Dubai Municipality, and the most prominent to support the Emirati beekeepers and the honey production sector at the state level, is one of the distinguished events within the Sheta Hatta, drawing more than 10 thousand visitors, while the number of workshops presented during the festival reached 80 creative workshops, With an average of 16 workshops per day, and the number of entertainment offers reached 35 shows.

52 Emirati benters participated in the event, five productive families, and the festival provided an integrated platform to support Emirati beekeepers and provide them with the opportunity to display and market their products.

As for the “Hatta Agricultural” festival, it had a share of visitors, as the event organized by the Dubai Municipality witnessed the presence of more than 10 thousand visitors, and participated in its activities 25 local farms and 10 agricultural companies, and five of the owners of singles in addition to a number of productive families, as it included The festival held 192 creative workshops, during which 2,730 people participated, while the number of entertainment shows reached 15 live shows.

In conjunction with the activities of the Dubai Shopping Festival, he received the “Hatta Festival DSF X “Organized by the Department of Economy and Tourism in Dubai, about 100,000 visitors from adventure lovers to enjoy the open air in a picturesque mountainous atmosphere, as the department presented during the weekend and along the initiative a set of fireworks, and the department promoted the various events and workshops through its many platforms, and the contribution In introducing visitors to the events and enabling them to enjoy them throughout his days.

Within the activities of “Sheta Hatta”, Hatta Sports Social Cultural Club organized “Hatta Running Championship”, in cooperation with the Dubai Sports Council, one of the main partners of the initiative, and more than 1,000 runners and runners of various nationalities and ages participated, and its total prizes reached 100 thousand dirhams.

The festival also included many sporting experiences in the framework of its community activities, which included riding a fixed exercise bike in open places, and intensive exercise. “Sport Hit”In addition to yoga and horseback lessons.

For more than a month, the audience followed behind the screen a bouquet of qualitative programs presented by “Dubai Media” via the “Sama Dubai” channel, to reflect the aesthetics of the Hatta region, its details and its natural, historical and cultural features, through the “Mandos -Hatta” program from the heart of the nature Hatta, the witch, and the program “Bushra Hatta”, which was broadcast live from his studio in the festival area in Hatta, as well as the “Dubai – Hatta Evening” program through its various paragraphs and reports, the most prominent events and events witnessed in the region, in addition to the “Benqsakk program In Hatta “with visitors to the region,” Sama Dubai “also singled out a special space for children through the” Hero Hata “program, which provided them with the opportunity to participate in various challenges and games, testing their mental and physical skills.

Over the days of “Sheta Hatta”, the Roads and Transport Authority was keen to provide mass and flexible movement solutions, and full support for visitors through daily trips on lines Hop on Hop Off For the most important tourist attractions in the Hatta area in addition to providing a bus service (Hatta Express) at a rate of 14 trips to visit Hatta, which will start from Dubai to Hatta directly, and the authority has allocated in the current session more than 1,100 positions to serve the public, and to provide 17 buses for internal transportation from the positions of the events site In addition to internal transport buses to transport visitors to the top of the Hatta Dam area, in addition to the presence of a crowd management team and ensuring the smooth flow of traffic throughout the festival period.