900 million people targeted by the “The Most Beautiful Winter in the World” campaign in 4 sessions

The campaign of the most beautiful winter in the world revealed that it has succeeded in reaching approximately 900 million people around the world during its first four sessions, in order to enhance the state’s position tourist, and supports the national tourism strategy 2031, which aims to attract 100 billion dirhams as additional tourism investments for the tourism sector, and reach 40 A million hotel guests, raising the contribution of the tourism sector to the GDP to 450 billion dirhams in 2031, with an annual increase of 27 billion dirhams.

The Director of Governmental Communication at the Ministry of Economy, Fatima Abdel Rahman, said that the campaign of the most beautiful winter in the world in its fifth session is held in cooperation between the Ministry of Economy and the National Agricultural Center, under the slogan “Green Tourism”, within the initiatives of the National Program “Azza Emirates”, which was launched by His Highness Sheikh Muhammad Bin Rashid Al Maktoum, Vice President and Prime Minister and Ruler of Dubai (may God bless him), with the aim of continuing the legacy of the late Sheikh Zayed bin Sultan Al Nahyan, “may God rest his soul”, and his will in afforestation, preparation and reconstruction of the UAE land with agriculture.

She added to “Emirates Today”: “The campaign seeks to introduce the world to the diversity of environments in the country, the magic of its nature and the occasion of its atmosphere and regions for various types of tourism, especially green tourism, and the campaign focuses on introducing the world with the achievements of the UAE in its environmental programs and spreading agriculture and green patch.”

UAE is a main tourist destination

Fatima Abdul Rahman stressed that the campaign of the most beautiful winter in the world establishes the UAE’s position as a major tourist destination at the global level, and works to promote the tourist attractions that extend through the emirates of the country, which is characterized by the various treasures of nature and its charming components, pointing out that the campaign seeks to encourage investments in domestic tourism projects and attracting More international companies to the country’s markets, and provide new job opportunities for national cadres, which contributes to the growth of the national economy and the consolidation of the UAE competitiveness globally.

She pointed out that the campaign aims to encourage domestic tourism, highlight tourist attractions, and the diversity of tourism programs and products in the UAE, as well as support the national tourism strategy 2031, which aims to attract 100 billion dirhams as additional tourism investments for the tourism sector, reach 40 million hotel guests, and raise the contribution of the tourism sector to the output The local to 450 billion dirhams in 2031, with an annual increase of 27 billion dirhams.

Beauty of winter tourism destinations

She revealed that the campaign organized a strategic partnership with the billion -follower summit, which was recently held in Dubai, with the aim of highlighting the tourism ingredients of the UAE, and promoting tourism by highlighting the beauty of winter tourism and promoting them through social media platforms, in a way that contributes to achieving the goals of the most beautiful campaign Winter in the world and enhance the pioneering position of the UAE on the global travel and tourism map.

It revealed that during the past copies, the campaign achieved positive numbers, as it reached 20 million people around the world through more than 2000 media coverage in the first version, and in the second version the campaign reached 80 million people through more than 2200 coverage, while it succeeded in reaching more than 190 One million people in the third version. In the fourth edition, the campaign and marketing materials of the campaign reached nearly 600 million people.