“Father’s Stop” .. Establishing the UAE’s sustainable approach in humanitarian work

A dazzling and inspiring global success story for what is today considered the largest national human mobs in the world, in which the entire UAE community, large and small, its members and institutions, its governmental agencies, private companies and civil and charitable societies participate in a scene that provides the most wonderful model for giving in order to contribute to supporting the peoples of the earth to overcome their most urgent challenges starting from hunger, and with no challenges to education and health.

This exceptional movement was established by the series of successes achieved by the Ramadan campaigns, which were used to be launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God bless him, during the holy month, crowning His Highness these successes during the current year by launching the “Stopping Father” campaign, with the aim of honoring parents in the UAE through the establishment of a sustainable endowment fund worth one billion dirhams, allocated his proceeds to provide treatment and health care for the poor The needy and unable.

The story started in 2020 with a campaign of “10 million meals”, to witness unprecedented qualitative developments in light of the great interaction and comprehensive response from the Emirates community, so these developments came in size through the “100 million meals” campaign in 2021, then the “One Billion Meals” campaign in 2022, after which the series of campaigns witnessed a qualitative shift, by turning towards the endowment through the “Stop Stop meal” campaign in 2023, Targeting securing a sustainable network to meet the challenges of hunger in countries and the less fortunate regions, then the “Stopping Mother” campaign came in a qualitative and innovative shift aimed at first in honor of mothers, and in the second place this honor comes by contributing to the mother in the establishment of a billion dirhams of a billion dirhams to provide education for millions of individuals around the world.

Today, these campaigns are completed by a series of successes and qualitative development, by launching the “Stopping Father” campaign, which this year targets a new vital sector that suffers from great global challenges, which is the health care sector, and the “Stopping Father” campaign doubles the role of the series of campaigns in consolidating the basic values ​​and features that the UAE community is characterized, and with its launch in line with the announcement of His Highness Sheikh Mohammed bin Zayed Al Nahyan, President of the State, may God protect him, allocate in 2025 to be “The Year of Society” in the UAE under the slogan “hand in hand”, the “Stopping Father” campaign, by targeting honoring parents, works to contribute to promoting societal cohesion, and upholding the role of the father in achieving this cohesion through the strong pillars of the family’s stability, and being an example, the source of strength, wisdom and safety in all of our lives, and the second of the Emirati values ​​and features that the campaign continues to enhance is the value of the tender, which has become a system A comprehensive community culture and identity in which the UAE is known globally as the capital of humanity, as the series of campaigns succeeded in making the Emirates, as His Highness Sheikh Mohammed bin Rashid Al Maktoum says in his emphasis on its goals: “Let us be one of the most tender, compassionate and sympathetic peoples with the suffering of others.”

The “Stopping the Father” campaign continues to emphasize the importance of the values ​​of societal solidarity and the love of goodness for all, and to provide a model for what these values ​​can make a difference in achieving achievements and facing challenges, and in addition to what the campaign serves to enhance these values ​​in the UAE society, it broadcasts through its successes a message to the whole world of the importance of this solidarity in addressing the urgent challenges facing humanity, and the ability of the world to overcome, in solidarity between its states And his people.

By focusing the “Stopping Father” campaign this year on health care, it highlights the importance of this sector in empowering man, protecting his life and achieving his stability, as man is the priority of all development projects and initiatives, and that his empowerment is an enabling of societies as a whole in achieving their aspirations, development and prosperity, and the campaign broadcasts an inspiring global message about interest in this vital sector that is at the forefront of the sustainable development goals of the United Nations for the year 2030, at a time when the world began to witness a slowdown in achieving achievement within this goal, with the ability of many societies to provide health care for dozens of millions of people, and the campaign also provides another evidence of the influential and important global role that the UAE plays in supporting the areas most in contact with the needs of societies.

The “Stopping Father” campaign provides sustainable solutions to face challenges in this sector through the endowment and its investment to ensure the continued support of health care for the less fortunate groups and societies, as this campaign continues to emphasize the role of the endowment as a tributary that guarantees the permanent flow of resources and multiplies through investment to support the treatment of various challenges that directly affect the quality and stability of people.

The “Stopping Father” campaign will complete the continuous qualitative developments established by the previous campaigns, as the “Stopping Mother” campaign formed during the past year 2024 a new qualitative breakthrough in the series of campaigns, whether by targeting its contribution to consolidating societal values ​​by honoring mothers, or by achieving this goal by establishing a billion dirhams to ensure the flow of sustainable support to a vital sector by providing education to millions of individuals around the world, to raise the series of campaigns Ramadan, thus the ceiling of its goals in touching the needs of the less fortunate societies around the world, by overcoming the traditional perspective related to the basic needs of food, clothing, housing and medicine, to include education as an essential element of no less important than those elements, as the “Stopping the Mother” campaign recorded a new leap in the size of societal interaction, achieving successes that exceeded its targets in terms of the size of financial contributions and the number of beneficiaries Of them around the world, where contributions amounted to more than 1.4 billion dirhams.

The qualitative shift in the “Stopping Mother” campaign came after the unparalleled successes achieved by a series of food feeding campaigns that were launched during the holy month of Ramadan during the previous years, in which the various spectra of society participated and its results came over the target of it, starting with a campaign of 10 million meals, which was launched in Ramadan 2020 as the first and largest community movement in solidarity to provide nutritional support to those affected within the state from the repercussions of the virus crisis Corona, the new Kovid-19, and recorded contributions exceeding 15.3 million meals, came from individuals, citizens and residents of more than 115 nationalities, and governmental and private sectors institutions.

The campaign of 10 million meals formed a global model for the speed of response, the “Kovid-19” pandemic and created a comprehensive national movement and a societal solidarity integrated to provide urgent food support to those affected by the repercussions of the global health crisis, and the campaign won its idea, design and implementation of prestigious international prizes specialized in honoring the most influential initiatives around the world, where the campaign won six awards From “Krista International” and five awards from “Shura for Social Benefit”.

. An inspiring global success story that doubles in size and quality by raising the target of goals, and achieving leaps in community participation and contributions.

. The new campaign emphasizes the importance of health care as a pillar of human empowerment, and the global influential role of the Emirates in supporting areas of contact with the needs of societies.

. The “Stopping Father” campaign continues the important role of the Ramadan campaigns series, in consolidating the values ​​of societal cohesion, giving, love of goodness and solidarity with peoples.

. Ramadan campaigns enhance the UAE’s message to the world with the importance of solidarity and solidarity to face the challenges facing humanity.

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