Abu Dhabi Chamber launches the public relations and digital marketing group
Abu Dhabi, July 3 / WAM / The Abu Dhabi Chamber of Commerce and Industry announced the launch of the public relations and digital marketing group, with the aim of upgrading this field in the Emirate of Abu Dhabi, and enabling it to grow and expand.
The group aims to define opportunities and challenges, provide practical recommendations, and find solutions, in a way that contributes to accelerating the pace of progress by enhancing effective cooperation between the public and private sectors. This initiative confirms the commitment of the Abu Dhabi Chamber to support the growth and development of the public relations industry and digital marketing, and to enhance its vital contribution to economic growth and diversification in the emirate.
His Excellency Shamsa Ali Khalfan Al Dhaheri, Second Deputy Chairman and Managing Director of the Abu Dhabi Chamber of Commerce and Industry, said that the establishment of the group comes in appreciation of the important role that the sector plays in the UAE, and Abu Dhabi’s commitment to strengthening and supporting these important industries, stressing the consolidation of cooperation in order to advance the wheel of innovation and improve standards by gathering leaders and experts.
This initiative supports the Chamber’s commitment to developing cooperation between the public and private sectors, and to encourage a dynamic business environment in the emirate.
Since January 2023, the Abu Dhabi Chamber has played a pivotal role in forming work teams and creating platforms for effective dialogue between the private sector and government agencies.
This group provides a vital platform for consultation and exchange of opinion, ensuring the delivery of the voice of the private sector and the inclusion of its vision in organizational discussions and decision -making operations, and aims to monitor challenges and explore the main opportunities in the public relations and digital marketing sector in Abu Dhabi, and develop solutions to the Abu Dhabi Chamber of Commerce and Industry to present them to the concerned authorities, as well as reviewing regulations in a way that contributes to improving the efficiency of the sector’s work.
The public relations and digital marketing group consists of a group of specialists from all over the sector, headed by Ghaleb Zidan, Regional Director at Wiper Shandwic, Middle East, North Africa and Turkey. Samir Hammad, founder of Colomna, was appointed as Vice President of the group.
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