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المملكة: No content without a license or effect without a contract .. Update food ads controls


The Food and Drug General Authority offered a draft update “Directory of Advocacy Controls and Procedures for Food Products, Feed and Public Health Flutants"Through the platform “poll"And, in the context of its efforts to determine and clarify the requirements and mechanism of obtaining the necessary official approvals before publishing the ads and allegations related to the products that are subject to their organizational jurisdiction." target ="_Blank"> The proposed update to enhance transparency and compliance in the food advertising market, and to ensure that the information provided to the consumer is accurate and reliable, in addition to legalizing the participation of individuals and institutions in promotional content, especially in light of the expansion of advertisements through digital platforms and social media sites.

Compulsory requirements for product ads
The commission clarified that the declared authority is obligated to show the license number and a fast response code "QR code" Explicitly on the advertisement without any additions or text increases. It is also required that the Arabic language be approved in the advertisement, with the possibility of including other languages, provided they match the Arabic text without the need to pay additional fees.

A special license for influencers on the communication sites
With regard to the advertisements implemented by individuals through social media platforms, the commission stressed the need for the individual advertiser to obtain a “reliable license" From the Public Authority for Media Regulation, in addition to signing a written contract with the producer or third party, it includes detailed information on the content of the material, the time of publishing, and the duration of The contract , and the agreed show platform. These items are one of the mandatory documents that must be attached when submitting an application for approval."Text-Align: Jusify"> Organizing the role of advertising companies and the third party
When submitting the request for an advertisement on a third party on behalf of the producing company, an official authorization is required from the Chamber of Commerce. If the advanced authority is a advertising and advertising company, it must be licensed by the Ministry of Information or the Media Regulation Authority. The authority provided the possibility of renewing the approval of the advertisement for a period of up to five years, whether for food products or public health pesticides, provided that the financial compensation is paid for the full period.

Licensing mechanism and publishing procedures
She indicated “Food and Drug”" To the need to have an account in the unified electronic system "Tomorrow" And registering the products in it before applying for a publicity license and advertising, explaining that the application process is carried out through the unified platform for the services of the authority. License clicking on the option “confirm the publication of the ad." Inside the electronic system, while the commission indicated that one announcement of one product of different sizes is only one drawing, provided that a file that includes different sizes is raised.

Public health pesticides … additional conditions and objection mechanisms

)" target ="_Blank"> Advertising license for public health pesticides, where the financial compensation is determined by 250 riyals for each product that holds a registration number, for a period of one year, with the exception of cases where the announcement of one product is intended with different sizes. />
If the request is rejected, the facility is entitled to object within 30 days from the date of the decision, and to submit an appeal when the objection is refused, provided that the final decision of the commission is considered if the appeal is rejected. The approval of expired pesticides can also be renewed for up to 5 years, with the required fees.

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