14 thousand votes draw the features of the new digital media experience
Dubai, August 18 / WAM / Dubai digital for community members for the great interaction with its recent interactive initiative to choose the name of the first Emirati virtual figure in a participatory style, as the number of participants in the vote reached about 14 thousand people, and the results resulted in the name of the character in the name of “Latifa” by 43 percent of the votes, followed by “Mira” by 37 percent and “Dubai” by 20 percent.
In a completion of this societal interaction, Dubai Digital revealed the UAE virtual family members born with artificial intelligence, as the virtual character “Latifa” appeared through a short video on social media platforms, announcing her name and the audience’s knowledge of her family, which includes her father, “Mohamed”, her mother “Salama” and her brother “Rashid”.
This family represents the first Emirati digital model that is inspired by the values of the local community, addresses its various categories and languages, and supports Dubai’s digital efforts in developing innovative media tools that enhance smart communication and contribute to raising awareness of digital government services in a simple and interactive manner. This step falls within the series of qualitative initiatives launched by Dubai Digital in the framework of the “Year of Society” announced by His Highness Sheikh Mohammed bin Zayed Al Nahyan, the head of the state, may God protect him with a goal Establishing the concept of participation and promoting constructive communication with members of society.
The new virtual family aims to play the role of digital ambassadors through fictional content that reflects the digital life in Dubai and enhances technical culture in a context close to people’s lives and establishes the concepts of digital transformation in an easy and attractive way. Dubai digital in the next stage works to develop integrated communication identities for virtual family members through narrative and educational content targeting multiple age and societal categories in a way that contributes to facilitating identification of digital services In educational and recreational ways.
“Latifa” and her family are scheduled to start appearing in the coming period through social media platforms to enhance awareness of Dubai digital initiatives and stimulate safe and responsible behavior in digital space.
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