starting "Private brand gallery" September 15
Dubai, September 12 / WAM / The Special Trademark Exhibition in the East will be held in its sixth session, at the Dubai World Trade Center, between September 15 and 17, amid an increase of 229% in the number of exhibitors since its first start.
The exhibition, in which 50 countries participate in three days, according to a press release issued today, attracts a number of international names in the sector such as Amazon, Carrefour and Emirates Airlines.
The exhibition comes at a time when the private brand market in the Middle East and Africa is expected to reach 35 billion dollars by 2026.
“The special signs are just an economic alternative, but rather an option that provides a higher value and outperforms traditional brands, and the exhibition has established its position in the global trade agenda as a platform in which the major deals that make a radical change in the sector are concluded.
The 2025 session of the exhibition is witnessing for the first time the launch of the exclusive program, a communication platform that combines the most prominent manufacturers in the sector and the most important buyers in the region, to enable brands and retail dealers to expand at a faster pace through the high growth corridors in the markets of Asia, the Middle East and Africa.
The percentage of international exhibitions in the exhibition reaches 81.77% of the total participants, with 15 new countries joining the list of participants.
The list of participants includes China, the Czech Republic, Egypt, India, Italy, Jordan, Poland, Sri Lanka and Turkey. In addition to the Calingrad and Tuminity regions of Russia, with an increase of 51% in the number of new exhibitors compared to 2024.
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