“Dubai Critic Strategy” adds 8 billion dirhams annually to the emirate’s economy

Dubai Finance announced the launch of an awareness campaign to implement Dubai’s critical strategy, in cooperation with government agencies and a group of partners, noting that the target, at the end of next year 2026, is to reach digital empowerment among companies in all economic sectors to 100%.

She indicated, in a statement yesterday, that Dubai’s critical strategy is expected to enhance economic growth by adding a value exceeding eight billion dirhams annually to the emirate’s economy.

In detail, “Dubai Finance” announced the launch of a wide awareness and promotional campaign to implement Dubai’s critical strategy, in cooperation with government agencies and a wide range of partners from major local and international financial technology companies, and private sector companies, and the campaign aims to educate the public about the importance of transforming digital financial payments.

The Secretary -General of the Executive Council of the Emirate of Dubai, Abdullah Mohammed Al -Basti, said, “The Dubai government, with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God bless him, and the directives of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defense and Chairman of the Executive Council of the Emirate Government, promoting social welfare, accelerating economic growth, and consolidating the competitiveness of the emirate at the global level.

For his part, the Director General of “Dubai Finance”, Abdul Rahman Saleh Al Saleh, said that “the department has made widespread efforts during the past months to pave all means in front of the implementation of (Dubai Critic Strategy), which was announced and launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Deputy Prime Minister and Minister of Defense and Chairman of the Executive Council of the Emirate of Dubai, in October last year.”

He added: «We have concluded important agreements with many government agencies and private sector companies, to enhance digital infrastructure, and to enable various groups of society to conduct payments through digital channels, and today we culminate in these efforts by launching a promotional campaign to encourage individuals and institutions to use digital channels when conducting payments, whether for government transactions or for purchases and other payments, leading to achieving targets of Dubai strategy Leckia. ”

For his part, the Director General of the Department of Economy and Tourism in Dubai, Hilal Saeed Al -Marri, stressed that “digital payments are a pivotal element in building an integrated tourism and commercial system, keeping pace with the aspirations of visitors, investors, and businessmen, who in Dubai find the preferred destination for living, work and visiting”, and said: “Our support for Dubai’s critical strategy contributes to establishing Dubai’s position is a global destination, providing an exceptional experience For its visitors through safe and easy digital financial services, reflecting the image of the emirate as a smart future city, as well as promoting dependence on digital payment channels contributes to developing the business environment, supports growth plans, facilitates the experience of investors and dealers, and enhances Dubai’s competitiveness on the map of the global economy, which is in line with the targets of Dubai Economic Agenda D33 ».

“The authority plays a pivotal role in developing infrastructure and digital services that lead the digital transformation in the emirate, which allows customers, citizens, residents and visitors, to benefit from advanced and safe digital financial services”, explaining that “the authority seeks to accelerate the pace of the adoption of digital payment channels across various sectors, in a way that is consistent with directions Dubai government in building an integrated economy based on innovation and technology.

For his part, the Director General of Dubai Chambers, Mohamed Ali Rashid Lootah, said that “Dubai’s critical strategy is one of the leading initiatives that have begun to make a qualitative shift in the business environment at the emirate level,” noting that “Dubai Chambers are keen to support this strategy by enhancing the business community’s awareness of the importance of enabling and diversifying digital channels in all commercial transactions.”

In turn, the Executive Director of the Central Accounts Sector in Dubai Finance, Ahmed Ali Moftah, explained that the desired target by the end of next year 2026 is to reach digital empowerment among companies in all economic sectors to 100%, which means that all companies and institutions of various sizes in the Emirate of Dubai are able to accept digital payments from dealers through various payment channels, such as bank cards, local and international digital portfolios, etc. Later on to stable digital currencies, he added: “Dubai’s critical strategy is expected to contribute to enhancing economic growth by adding a value exceeding eight billion dirhams annually to the emirate’s economy, by accelerating the pace of the development of the financial technology sector in Dubai by developing financial technological services.”

In turn, the Director of the Department of Digital Payment Regulations in “Dubai Finance”, Amna Mohamed Lootah, confirmed that the promotional campaign for Dubai’s critical strategy is the culmination of efforts that “Dubai Finance” started years ago and implemented it at the government level, and included “Day without service centers”, “Week without service centers”, and “smart payment month”, and confirmed that the current initiative will be held and implemented in three Stages, the first targets the categories of workers, the second, tourists and visitors to the emirate, while the third is directed at awareness activities and development efforts to small and medium companies, explaining that work in the second and third stages will start at the end of this year and the beginnings of next year.