المملكة: Lulu turns Saudi Arabia into an international cuisine with the World Food Festival 2025
Lulu Hypermarket, the leading retail company in the region, is preparing to transform its branches across the Kingdom of Saudi Arabia into vibrant culinary destinations with the launch of the World Food Festival 2025, which will be held from October 29 to November 11.
The festival offers a bouquet of international flavors, interactive culinary experiences, and diverse cultural performances, to give shoppers a rich experience. With a distinctive Saudi touch, the Lulu Yarmouk branch in Riyadh is witnessing an exciting cooking competition that brings together the influencer Abdul Rahman Al Shehri and his friend Quib in preparing a dish. "The traditional “Marqooq”, under the supervision of Chef Abdul Malik, who will assume the task of judging.
Celebrations also continue in various regions of the Kingdom with huge openings with the participation of well-known Saudi personalities and influencers on social media, adding to the festival an authentic local flavor and widespread public enthusiasm.
In Jeddah, influencer Hadeel will open the festival activities at the Lulu Amir Fawaz branch on October 29, while The Eastern Province is hosting a huge culinary show with the participation of more than 30 of the most famous food bloggers and influencers, in addition to an international tasting corner offering nine distinctive dishes from different countries of the world.
Mohamed Harith, Regional Director of Lulu Saudi Arabia, said: "Lulu World Food Festival has become an annual celebration that embodies diversity, creativity and community spirit. Every year, we strive to bring together the flavors of the world and present them in a way that inspires and delights shoppers. This festival reflects Lulu’s commitment to providing a rich shopping experience that combines culture, taste and the spirit of meeting – so that each of our branches becomes an international cuisine for everyone.”
One of the most prominent stations of this year is the theme "“Taste of Anime” inspired by Japanese cuisine, covering a range of famous dishes such as ramen, sushi and mochi. Visitors can also enjoy live cooking demonstrations of cheese pasta, interactive competitions such as the noodles competition, in addition to the best beehive dessert competition that celebrates one of the most famous Saudi sweets and many more.
Shoppers will live a unique experience of Through various corners representing various cuisines of the world, including: Saudi Flavors: a journey into the depth of local taste, International Flavors: a passport to international dishes, fine meats and gourmet slices: a celebration of quality and excellence, Sushi Station: a quiet experience that combines art and taste.
As for visitors interested in health and nutrition, they can explore the healthy eating and superfood section, which offers… Rich and nutritious foods that give energy and vitality. Coffee lovers enjoy unique experiences as the finest types of coffee and coffee preparation tools are displayed.
It also highlights the latest innovative tools and appliances that make cooking more creative, easy and enjoyable.
In a special surprise, Mexita seeks to set a new record in Saudi Arabia by preparing the longest dish. Nachos are 3 meters long, consisting of layers of crispy nacho chips, cheese and delicious toppings for visitors to enjoy. The festival also includes a series of interactive competitions, including the sandwich preparation challenge for children, the cake decorating challenge for mothers and children, the mystery box challenge, the samosa folding competition, the healthy salad challenge for children, biryani cooking competitions, and others. As presented Influential Saudi chefs will conduct live demonstrations and interactive cooking workshops in which they share their recipes, tips and inspiring stories, which reflect the spirit of the festival and bring the world of taste closer to everyone.
Live cooking sessions are held in various Lulu branches, where traditional Saudi dishes such as harees, jareesh, hassawi rice kabsa, and shrimp are displayed. Mashkhoul, to embody the authentic flavors from various regions of the Kingdom.
During the festival period, all Lulu branches will transform into festive food stations with various events such as the Biryani Festival, barbecue stations, and healthy food weeks, in addition to exclusive promotions, special discounts, and daily prizes for shoppers.
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