Dubai Municipality announces the return of “Al Freej Market” in a new look for the first time in 3 parks

Dubai Municipality announced the return of the fourth season of “Al Freej Market,” one of the most prominent annual community initiatives that aims to support small business owners and productive families by providing free display and marketing platforms for their local products in an open and attractive environment for families. It opened registration for the new season for national entrepreneurs to reserve their platforms in the market.

In an exceptional addition, Al Freej Market will be held in three of Dubai’s most prominent parks, including: The third Al Warqa Park from December 5 to 14, then in Al Barsha Pond Park from December 19 to 28, and finally in the Rose Garden in the Nad Al Sheba area from January 2 to 11, 2026, after the remarkable turnout that the market witnessed during the previous season.

The market is a leading and equipped community platform that provides integrated investment opportunities for citizen entrepreneurs, and provides facilities that raise the level of competitiveness among them to provide the best product and the lowest price to the consumer, and enhances confidence in household products, giving them the opportunity to communicate directly with shoppers and promote their businesses. It also provides a comprehensive entertainment space for residents and visitors within an open and attractive community environment that enhances communication and participation between individuals during the Dubai winter, and integrates with the efforts of Dubai Municipality to make Dubai more attractive and quality of life every day.

Shopping experience

This season, the market includes a rich array of activities, events, and entertainment, cultural, and artistic offerings designed to meet the requirements of all groups of families, youth, and children, including: live shows, interactive workshops, and areas designated for children that allow them to experience a fun and safe atmosphere, in addition to accompanying activities from food and beverage kiosks to enrich the experience of visitors, who will be on a date with exploring unique products that include home-made foods, handicrafts, fashion, and other sustainable products, making the market a comprehensive destination that combines shopping and entertainment.

Supporting the community and enhancing quality of life

In this regard, the Acting Director of the Public Parks and Recreational Facilities Department at Dubai Municipality, Mohammed Abdul Rahman Ahli, said: “We are pleased to announce the return of the fourth season of Souq Al Fareej in a new look, rich in activities and effectiveness. It will provide exceptional experiences that combine entertainment and shopping in 3 of Dubai’s most prominent parks, distinguished by their atmosphere and comprehensive facilities, which represent a new addition after the great demand witnessed in previous seasons. The market reflects our commitment in Dubai Municipality to supporting and empowering small business owners, entrepreneurs, and productive families, and providing commercial platforms. An integrated project that enhances confidence in local production, stimulates competitiveness, and even supports the growth of their businesses and projects on a broader external scale that goes beyond the market season. It also expresses our vision aimed at activating the role of public parks as sustainable community centers, and transforming them into an integrated environment vibrant with interactive activities and rich in its content to enhance the quality of life of residents and visitors.”

Ahly added: “We look forward to the broad participation of local entrepreneurs and taking advantage of the opportunity to market their products. We welcome visitors who will have a date with rich entertainment destinations this winter amid a distinctive atmosphere and an experience full of communication and community interaction.”

Registration is now open

Entrepreneurs and productive families can register until November 25, 2025 to participate in the market via the following link: (https://www.dm.gov.ae/souk-alfreej-registration/) Where they will have the opportunity to reach a wide audience within a distinctive atmosphere in one of the most prestigious community events in Dubai.

Continuous efforts to enhance the well-being of society

The third season of Souq Al Freej achieved a resounding success after recording a record number of visitors, reaching 282,000 visitors, which reflects its position as a distinctive community platform in Dubai, enhancing the attractiveness of the city and its parks, which represent a model of comprehensive public facilities, providing unique and exceptional experiences for residents that contribute to improving their quality of life and well-being, as well as supporting the prosperity of local businesses by opening broad channels of communication with customers and visitors.