Money and business

A new list of 30 conditions to control real estate advertisements… and prohibit fake data

1 hour ago
Less than a minute
A new list of 30 conditions to control real estate advertisements… and prohibit fake data

Introduced The General Real Estate Authority The new regulatory regulations for real estate marketing and advertisements through the Estasaa platform, with the aim of regulating the work of real estate marketers and controlling the advertising content circulating through various means.

The Authority explained that the new regulations apply to all the conditions and controls contained in the real estate brokerage system and its executive regulations, to integrate with them and form a harmonious system that governs marketing and advertising operations in all its forms, and ensures the protection of the rights of the parties and enhances confidence among dealers in Real estate sector.

Comprehensive application of the regulation to various advertising media

The regulation applies its provisions to all real estate marketing and advertising practices without exception, as it extends to include what is published through social media platforms and media, and visual, audio, and written media, in addition to advertisements circulated in exhibitions and public events, electronic real estate platforms, and billboards.

The regulation allows the Authority’s Board of Directors to add any other means it deems appropriate to ensure comprehensive oversight of the various real estate advertising channels.

This comprehensiveness reflects the Authority’s desire to control advertising content wherever it may be. It was found, and no vulnerability was available that some people might exploit to promote misleading or inaccurate information.

Requirements for a real estate advertising license

The regulations clarified that obtaining a license for real estate advertising requires fulfilling a set of basic requirements, the most important of which is submitting the advertiser’s data and determining his capacity, attached to the supporting documents, in addition to including the title deed number for the property – with the exception of properties under the supervision of government agencies – in addition to a statement of the real or personal rights subject to the advertisement, and providing an effective means of communication that enables the targeted people to communicate directly with the advertiser.

The Authority has granted itself the right to request any additional data or documents it deems necessary, provided that the license applicant adheres to By completing it within seven working days, otherwise the application is considered rejected, and the Authority issues the license or rejects the application, explaining the reasons for the rejection.

Cases of advertising license cancellation

The regulations grant the Authority the authority to cancel the real estate advertising license in the event that any of the specified violations are proven, most notably the provision of incorrect data when applying for a license, or the presence of a discrepancy between the information included in the license and that actually published in the real estate advertisement, in order to ensure the accuracy of the data and protect the consumer from any misleading practices.

Mandatory data in real estate advertising

The regulation stressed the need to include Real estate advertisements – with the exception of those published via electronic platforms – are a set of mandatory data that ensures clarity of information for beneficiaries, as the advertisement must include a statement of the real or personal rights being offered, and an accurate description of the property, its condition, data, and location, including any information that may affect its value or the decision of the target of the advertisement.

The services and rights associated with the property must be clarified, and any existing disputes related to it must be disclosed, if any, in addition to providing a means of communication identical to what was provided when requesting the license. It shows the name of the advertiser, the advertising license number, and its expiration date, in addition to the license number to practice the activity.

The regulations allowed the advertisement to be limited to the license number and a QR code that allows users to view the entire data, in order to facilitate the presentation of information in a modern and organized manner. In electronic real estate platforms, the content is limited to data retrieved directly from the Authority’s systems through technical connectivity.

Requirements for practicing real estate marketing

The regulation stressed the need for licensees to adhere to a set of controls when practicing real estate marketing activity, most notably identifying the property being marketed accurately and clearly, and adhering to the regulations and controls issued by the competent authorities when using any advertising means.

It also stressed the necessity of refraining from publishing any content that would disturb the stability of the market or affect confidence in it, while fully adhering to the principles of transparency and justice in all stages of marketing.

The regulation required Marketers must ensure that the advertisement license is valid before publishing it, and include all the mandatory data stipulated in Article Five of the regulations.

Prohibited practices in real estate advertisements

In order to ensure a fair and transparent marketing environment, the regulations established a set of prohibitions that real estate marketers may not commit, as they stressed the prevention of insulting competitors, whether directly or indirectly, and also prohibited the publication of any fictitious data aimed at collecting public information in irregular ways.

It prohibited setting up a means of communication that differs from that provided when applying for a license, in addition to prohibiting the use of the logo of the Authority or any other government entity without obtaining prior official approval, and at the same time confirmed the prohibition of including Advertisements: Any information that contradicts reality or suggests something inconsistent with the nature of the property.

Controls for establishing and operating electronic real estate platforms

The regulation set a set of strict requirements for establishing and operating electronic real estate platforms, as it obligated operators to register the platform and link it technically with the authority after documenting it with the Saudi Business Center, with the authentication of advertisers’ accounts through “National Access” to ensure the reliability of the digital identity.

The regulation stressed that adding advertisement data must be done according to the information retrieved directly from the authority’s systems, while obliging the platform to remove any violating advertisement within two working days from the moment of reporting, and to delete the advertisements. When its purpose expires or its license expires.

It stressed updating the technical connectivity systems periodically in accordance with the Authority’s requirements, and providing a dedicated page to receive complaints that includes the registration number, procedures taken, and processing period, in addition to preventing users from modifying the content of the advertisement after its publication, and responding to the Authority’s requests related to user data within two working days.

The requirements also included hosting the platform’s servers inside the Kingdom, notifying the Authority no less than ten working days before ceasing activity or changing the operational model, in addition to deleting all data. Announcements when you stop practicing the activity, and delete any content that violates the regulations and instructions, with full compliance with all regulations related to the operation of the platform.

Exceptions to the licensing requirement

The regulations clarified that it is not necessary to obtain a real estate advertising license when marketing the entire real estate project previously licensed by the Authority in accordance with other systems or regulations, as real estate contribution projects, off-plan sales and leasing projects, in addition to real estate auctions are excluded from the licensing requirement, as they are subject to independent regulations that provide the necessary controls for their marketing and advertising operations.

Regular penalties

The Authority confirmed that anyone who violates the provisions contained in the regulations exposes himself to the penalties stipulated in the table of classification of violations and penalties stipulated in the executive regulations of the real estate brokerage system, which reflects a more stringent approach to controlling the market and raising the level of reliability.

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1 hour ago
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