Community Impact Summit/a national platform that supports joint action to achieve the 2030 Sustainable Development Goals

Abu Dhabi, November 25 / WAM / The 2025 Community Impact Summit, organized by “Majara” the National Fund for Social Responsibility on November 27 under the slogan “Unifying the Common Good of the House,” represents a prominent national platform that brings together leaders from the government, business sector, and society, with the aim of redefining social responsibility and the impact economy in the UAE.

From this standpoint, “Majara” seeks to activate partnerships to advance community work towards achieving the country’s comprehensive development goals, by aligning the private sector’s contribution with the national goals of the UAE and the general community, to enhance the measurable value and sustainable impact of individuals, institutions, and society.

25 speakers will participate in the summit, which includes 4 main sessions, 25 dialogues held on the “Impact in the Field” stage, and 25 exhibitors, in the presence of more than 400 leaders, experts, and officials from various sectors, including senior government officials, heads of national and international companies, academics, civil society leaders, people of determination, and investors, to exchange experiences, and discuss paths to strengthening the building of the impact economy, measuring impact, and the future of social responsibility in the Emirates.

The summit will host a number of panel discussions and roundtables, which address topics about partnerships and cooperation for good.

Dialogue sessions will be held between various sectors on business opportunities to support the road map for the 2030 Sustainable Development Goals, reviewing the role of innovation and cooperation in enabling companies to achieve tangible progress.

The summit also reviews the success stories of local entities in implementing social responsibility initiatives, while a special area is allocated for people of determination to highlight their initiatives and contributions to enhancing societal and national impact.

The “Impact in the Field” platform is the pulse of the summit and its vital space through which companies, entrepreneurs, and change makers showcase how social responsibility and sustainability initiatives transform ideas into measurable results, and every moment on this platform represents documented evidence that impact in the UAE is not just a promise, but rather an actual practice that translates into results on the ground.

“Majara Exhibition” provides entrepreneurs with the tools, guidance and links necessary to refine their projects and launch them with confidence, which contributes to enabling businesses with sustainable growth and long-term impact.

“Majray

Sarah Shaw, Executive Director of Majra, said in a statement to the Emirates News Agency (WAM) on the occasion of the upcoming Community Impact Summit 2025, that the “Impact Summit” and “Majara” contributed to unifying the efforts of the government, the private sector, and civil and academic society, and building an integrated national system to lead and measure impact and enhance its sustainable contributions, as they contributed to unifying national efforts by providing a comprehensive federal framework that brings together government agencies, the private sector, civil society, and academics under an umbrella. One that enhances the development and measurement of impact, and transforms goals and intentions into tangible, measurable results that contribute to supporting the UAE’s priorities.

She explained that “Majra” works to link companies wishing to implement initiatives of societal value, non-profit institutions seeking support, government agencies that determine national priorities, in addition to implementing agencies from the third and fourth sectors and academic bodies that evaluate projects.

She said that the role of the Fund is based on enabling these parties to exchange knowledge and experiences and develop initiatives in a more coordinated and effective manner, without providing direct financing, but rather by directing private sector contributions towards approved projects that are in line with the needs of the state. In return, it provides platforms for dialogue and policy formulation, and opportunities for high-level meetings between companies and government agencies, in a way that enhances joint partnerships between various sectors.

She pointed out that Majra tools, such as the “Institutional Impact Declaration” and the “Community Impact Medal,” are an annual national framework for measuring impact and motivating companies to adopt more sustainable practices. The “Majara Port” empowerment program also contributes to raising the readiness of projects and enhancing their ability to achieve actual impact, through developing strategies and action plans and transforming ideas into implementable projects.

She added that through this integrated approach, the Summit and the Fund contribute together to building a national impact system based on partnership, sustainable strategic planning, and a data-based approach, which enhances the contribution of the private sector and society in supporting the UAE’s priorities.

Regarding how to integrate or use artificial intelligence to maximize societal impact projects and support them, the Executive Director of “Majara” said that artificial intelligence represents a pivotal opportunity to maximize societal impact when it is used responsibly and purposefully. Smart technologies are able to improve the efficiency of community programs, direct resources to where they are most needed, and analyze big data to produce accurate insights that support decision-making.

She pointed out that through artificial intelligence, innovation in environmental solutions, health, education, and volunteer work can be accelerated, in addition to developing platforms capable of measuring impact in real time, which helps institutions improve their initiatives and achieve tangible results on the ground. Artificial intelligence also enables small and emerging institutions to access advanced analysis tools that previously required huge budgets, which enhances justice and opportunities available within the sustainable impact system.

The Executive Director of “Majra” also spoke about the challenges facing measuring societal impact, pointing out that the biggest challenge in measuring impact is dealing with social and humanitarian results that cannot always be reduced to traditional quantitative indicators, that is, they are not always measurable with conventional numbers. Many initiatives bring about profound change at the level of behavior, culture, and quality of life, and these dimensions need more advanced measurement tools that are consistent with the nature of societal impact. Institutions also face challenges such as a multiplicity of methodologies. measurement, lack of accurate data, limited resources, and differences in evaluation standards between sectors.

She pointed out that at Majra, they are working to develop unified national models for measuring impact that enable all parties to adopt clear and consistent indicators, which enhances transparency in presenting results, supports building trust between society and the government and private sectors, and contributes to consolidating a sustainable national impact system.

She stressed the importance of the role that young people can play in designing and implementing innovative community solutions, as they are a fundamental pillar of the impact system. They possess the spirit of innovation, the ability to adopt technology with great flexibility, and skills that enable them to lead innovative solutions that are in line with the country’s priorities and future directions. Young people can contribute effectively to developing pioneering projects of sustainable societal value and invent new solutions to confront the challenges of the environment, health, and education, and lead digital volunteer initiatives that rely on modern technologies, and bring about a positive transformation in the culture of giving and participation. Community.

She also confirmed that they at Majra are confident that empowering young people with knowledge, skills, and supportive platforms is a direct investment in building a more prosperous, inclusive, and sustainable society, and enhances their contribution to shaping the future of the national impact.

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