Elite Holding and Gator Emirates take center stage at Liwa Festival 2026 with a huge show in the heart of the desert

Gator UAE, in exclusive partnership with Elite Holding Group, announced the launch of the Liwa International Festival 2026 with a strong and distinguished presence that aims to celebrate the spirit of adventure, culture and communication. As the festival opens its doors to celebrate over 23 days in the Al Dhafra region, Jetour shines at the heart of the event, welcoming visitors with distinct experiences, attractive interactive displays, and exciting off-road driving opportunities, thus embodying its core message. “Travel+”.

It counts Liwa International Festival is one of the most anticipated annual events in the UAE, as it attracts thousands of visitors to enjoy a unique experience that combines authentic heritage, motor sports shows, and family entertainment. Against the backdrop of the picturesque golden dunes of Al Dhafra, the festival offers an exceptional array of cultural performances, competitions, nightly entertainment events and exceptional attractions in honor of the deep connection between the UAE and its ancient desert traditions..

Gator will advance the 2026 edition of the festival through a comprehensive and integrated presence in several regions that showcases the brand’s innovations and its focus on the spirit of exploration and community interaction. Attendees will be able to enjoy interactive driving experiences as well as hospitality experiences focused on modern lifestyle. The Gator space was designed to showcase the wide variety of its multi-use SUVs, highlighting their superior capabilities and the luxurious levels of comfort they provide to their passengers..

At the heart of the Gator event platforms is the VIP camp, which has enriched the place with its activities. During the first week from December 12 to 14, guests enjoyed a range of immersive cultural activities, including Arabic Tanoura performances, oud sessions, falconry shows, henna art, and serving Arabic coffee with a traditional dallah..

The events will continue over the following weekends with an international music mix presented by professional DJs in collaboration with international drummers and artists from various cultures from December 19 to 21, followed by an oriental-inspired program from December 26 to 28, featuring a dragon show, Chinese calligraphy, and Bian Lian performances. (Bian Lian)In addition to tea sessions and many other experiences. Throughout the festival, the VIP camp includes a lounge area, an outdoor cinema, drinks, and games, as well as dazzling light installations, volleyball facilities, and a photography corner, providing an upscale haven ideal for families and adventure lovers alike..

Jetour will also present in the institutional area an integrated display bearing the brand’s identity, during the period from December 12 to January 3, and the company will display a selection of its leading off-road vehicles, including G700 andT2 i-DM andT2 Luxury Plus andT1 andDashing. In conjunction with the excitement and enthusiasm that dominates the festival, Jetour will also catch the eye at Tal Mereb during the period from December 31 to January 3, where the strong style takes the lead. G700 The scene is next to the stands until the special New Year’s Eve show and exceptional fireworks.

Haroun Hayat, Chief Financial Officer of Elite Holding Group, said: “Our participation in the Liwa Festival this year reflects Gator’s fundamental passion for connecting with communities, by providing immersive and authentic experiences. Moments like these remind us that great achievements are only achieved with the support and dedication of an exceptional team. We are very proud to present what reflects the imprint and essence of the Gator brand in one of the most prominent cultural and festive gatherings in the UAE.”“.

Gator, along with Elite Holding Company, continues to redefine the multi-use SUV market in the UAE through its distinguished philosophy. “Travel+” The brand offers a unique blend of innovation, smart design and powerful performance, specially designed to suit the modern lifestyles of the region. As its presence expands across the country, the Jetour luxury vehicle lineup is designed to meet the aspirations of drivers who crave power, comfort, and the spirit of discovery, whether they are navigating the city’s highways or taking on challenges in rugged terrain..

With the launch of the Liwa International Festival 2026, which is an annual celebration of heritage and the spirit of adventure, Jetour is preparing to take visitors on an exceptional journey full of excitement and discovery, embodying the true essence of its pioneering philosophy. “Travel+”.