Dubai Duty Free’s annual sales will reach 8.68 billion dirhams in 2025

Dubai Duty Free announced yesterday that its annual sales recorded record numbers, the first in its history, achieving 8.680 billion dirhams in 2025, an increase rate of 9.85%, compared to 2024, thus recording one of the most successful years in the history of the duty free.

The market stated, in a statement, that these positive results came after 10 months of record sales, which crowned the month of December with an exceptional performance after recording 922.77 million dirhams, which is the highest level of monthly sales over the 42 years of the market’s journey in the travel retail sector, and an increase of 12.27% compared to December 2024. December sales were strengthened with the market launching a 25% discount offer on December 20 on the occasion of the market’s celebrations of the 42nd anniversary. To establish, which resulted in a huge jump in sales amounting to 69.097 million dirhams within 24 hours.

Dubai Duty Free CEO, Ramesh Kidambi, said: “The exceptional financial performance we achieved in 2025 was the culmination of the high-end shopping services provided by the duty free, the efforts of the work team, its flexibility and high commitment despite the challenges, in addition to the great support from our suppliers and brand partners, as this fruitful cooperation contributed to enhancing customer interaction and raising spending levels, which allowed us to achieve sales amounting to 8.680 billion dirhams, with record numbers recorded in 10 months of I arrive 12 months during the year.”

He added: “The growth rate of duty-free sales was characterized by a pace higher than the growth of passenger traffic at an estimated rate of about 5% according to preliminary indicators, pending the official announcement of the final numbers of passengers for the year 2025 by (Dubai Airports) later this month, and this is a clear indication of the success of the market strategy followed to increase the penetration rate (expanding the base of buyers), improving conversion rates (increasing the percentage of visitors who actually buy after entering the store), and raising the total value of a single transaction.”

Kidambi continued: “The market’s remarkable sales results in the 2025 season were supported by strong and stable performance across its four main product categories, as perfumes, gold, tobacco and sweets maintained their lead among the list of products that contribute most to sales,” explaining that perfumes came first in the list of best-selling goods in the market for the year 2025, recording 1.601 billion dirhams, and contributing 18.45% of total sales, followed by Sales of gold jewelry, which achieved 896,456 million dirhams, constituted 10.33% of total revenues, while tobacco products ranked third with total sales amounting to 883,595 million dirhams, contributing 10.18% of total revenues.

He added that fourth place went to candy and sweets, with total sales of 845.486 million dirhams, contributing 9.74% of the total annual sales, driven by the exceptional performance of “Dubai Chocolate” sales, which amounted to 719 tons from 13 brands, including two exclusive products for Dubai Duty Free.

Kidambi stated that Dubai Duty Free’s online sales recorded 230,061 million dirhams, contributing 2.65% of total sales, while the number of sales transactions recorded by Dubai Duty Free amounted to more than 21 million transactions, at a rate of 58,212 thousand transactions per day, during which more than 56,796 million merchandise units were sold.

. December 2025 witnessed an exceptional performance after recording sales of 922.77 million dirhams.