Mohammed bin Rashid: The content industry is an industry of awareness, a tributary of development, and a basic pillar of the future economy

DUBAI, 9 JANUARY / WAM / His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, “may God protect him,” witnessed part of the activities of the fourth edition of the One Billion Followers Summit, the largest global summit in the content industry economy, which is organized by the UAE Government Media Office and hosted by the UAE over a period of 3 days at (Emirates Towers, the Dubai International Financial Center, and the Museum of the Future) in Dubai, under the slogan “Purposeful Content,” with the participation of more than 15,000 content creators, influencers, and more. From 500 speakers followed by 3.5 billion followers.

His Highness Sheikh Mohammed bin Rashid Al Maktoum emphasized that the content industry is an industry of awareness, a tributary of development, and a basic pillar of the future economy.

His Highness Sheikh Mohammed bin Rashid said: We believe that real investment is in minds… minds that transform talent into impact, and an idea into a sustainable project that creates opportunities and promotes growth.

His Highness said: We want the summit to be a platform to empower Arab and international youth with the tools to influence and create purposeful and responsible content. . And that the UAE remains the first destination for dreamers and creators, and a forum for everyone who carries a message that serves humanity and creates hope.

His Highness Sheikh Mohammed bin Rashid Al Maktoum inspected the pavilions of the major social media platforms participating in the fourth edition of the One Billion Followers Summit, as the summit brings together for the second time these platforms under one roof, and includes “Snapchat,

His Highness listened to an explanation about the most prominent global initiatives launched by the One Billion Followers Summit, most notably the “1billion Acts of Kindness” campaign in partnership with MrBeast, and with the support of the Mohammed bin Rashid Al Maktoum Global Initiatives Foundation and the Varkey Foundation, which found great global interaction with more than 170,000 community and humanitarian actions and more than 100,000 views within 3 weeks, as well as the Artificial Intelligence Generated Film Award in partnership with Google Gemini, which It is considered the largest and most expensive international award of its kind, valued at one million dollars. More than 30,000 people from 116 countries expressed interest in the award, and 3,500 films were received to participate in the award.

His Highness also listened to an explanation about the important results achieved by the “Investing with Content Creators” program, in its first and second editions, which aims to support building and accelerating businesses in the content creation economy, and empowering companies and individuals who have pioneering ideas in this field.

During his attendance at some of the summit activities, His Highness was accompanied by His Excellency Mohammed bin Abdullah Al Gergawi, Minister of Cabinet Affairs.

In its fourth edition, the One Billion Followers Summit includes a qualitative agenda with more than 580 main sessions, round tables, dialogues, and workshops during which more than 500 speakers and international experts speak. The agenda in this edition focuses on two main axes, the first: transforming content makers into impact makers, by creating meaningful content on social media. In this context, the summit launched several qualitative global initiatives, most notably the “Educational Content Creators Award” in cooperation with TikTok, which aims to support the creation of educational and entertaining content and honor the best. Teachers, in which 610,000 participants participated and resulted in 320,000 videos that received 1.8 billion views on the TikTok platform. The summit also launched 5 strategic partnerships with YouTube, TikTok, Snapchat, the

It also launched the One Billion Followers Summit with global content creator Mr. Beast, the most followed influencer on YouTube, is the 1Billion Acts of Kindness campaign, “A Billion Community Actions.” Its idea was based on every content creator doing community work and submitting it to the campaign, where 20 content creators from around the world were chosen to work on a humanitarian project with the support of the Mohammed bin Rashid Al Maktoum Global Initiatives Foundation and the Varkey Foundation.

The campaign resulted in the participation of more than 170,000 community actions, receiving more than 100 million views within 3 weeks.

The second axis focuses on the use of artificial intelligence tools in content creation. In this context, the One Billion Followers Summit launched the AI ​​Film Award competition in partnership with Google Gemini, with a grand prize of up to one million dollars.

More than 30,000 people from 116 countries participated in the competition, of which 5 films qualified for the final list, while the summit’s agenda includes many sessions and workshops in which specialists discuss the latest developments in the uses of artificial intelligence in the world of content creation.

The closing day of the activities of the fourth edition of the Billion Followers Summit will witness the announcement of the winners of the “Influencer Accelerators” within the “Investing with Content Creators” programme, which is the first of its kind in the world, and organized by the “Influencers Headquarters”, in cooperation with “500 Global”, and aims to provide funding and financial support to emerging companies and individuals who have pioneering ideas in the content industry, to present them before an evaluation committee composed of an elite group of major investors and companies, where the content makers or companies that succeed in their presentations before the evaluation committee will receive With investment opportunities and financing to develop their projects worth up to 50 million dirhams, provided by the headquarters of influencers and investors in the content industry sector. The program attracted 1,131 participants from content creators and emerging digital companies working in the content industry sector, from more than 70 countries.

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