Announcing 20 global content creators to lead the global community movement within a campaign "1billion acts of Kindness"

Dubai, 9 January / WAM / The “One Billion Followers Summit” announced the names of 20 international content makers who will lead the global societal movement within the “1billion Acts of Kindness” campaign, which was launched by the summit in cooperation with the global content maker James Stephen Donaldson, known as “Mr. Best”, the owner of the largest channel on YouTube by the number of followers, and with the support of the “Mohammed bin Rashid Al Maktoum Global Initiatives” Foundation, and the Varkey Foundation.

The announcement came in the presence of His Excellency Mohammed Abdullah Al Gergawi, Minister of Cabinet Affairs, Secretary-General of the Mohammed bin Rashid Al Maktoum Global Initiatives Foundation, Sunny Varkey, founder of the Varkey Foundation, and global content creator James Stephen Donaldson, as part of the activities of the fourth edition of the “One Billion Followers Summit 2026”, the largest global summit in the economy of content creation, which is organized by the UAE Government Media Office, and hosted by the United Arab Emirates during the period from January 9 to 11, at (Emirates Towers, Dubai International Financial Centre, And the Museum of the Future) in Dubai, under the slogan “Purposeful Content,” with the participation of more than 15,000 content makers and influencers, more than 500 speakers, and 150 CEOs and international experts.

The list of global content creators who have been announced and will work with “Mr. Best” and his team in social activities and work that have an impact on communities, includes: Rebecca Lynn Zamul, Isabella Grace, Dallin Kenneth Lambert, Adam Wahid, Samuel Weidenhofer, Zongni Zhou, Katrina Isabel Bono, Orkunkan Ishtmak, Ricardo Marcelo Lemon Cantu, Noor Stars, Khaled Al Amiri, Godfrey Mwamburi. Wavoniya, Ella Lauren Bulatao, Berthold Kobena Akon, Mohamed Osama Dayri, Walid Al-Misrati, Raghad Zamel, The World Sex, Andy Studio, Majd Al-Zaqout, and Priya and Sayed.

The “1billion Acts of Kindness” campaign, which is considered the largest global community movement, has resulted in more than 170,000 community and humanitarian actions that received more than 100 million views within 3 weeks.

His Excellency Mohammed Abdullah Al Gergawi said on the occasion: The launch of this global community movement from the One Billion Followers Summit, hosted by the UAE, embodies the UAE’s mission to transform digital influence into a tangible, positive force of change in the lives of societies. We view content creators as an important driver of humanitarian work, and role models who inspire millions to contribute to building and empowering communities; The results of this campaign, which resulted in 170,000 community and humanitarian actions, prove that we are capable of redefining the roles of technology and media to serve humanity.

His Excellency added: The One Billion Followers Summit, by launching this global societal movement, confirms its noble message and its ability to unite content creators and influencers around the world around this message, to place in the hands of creators a platform that enables them to exercise their influence responsibly.

His Excellency said: Our support at the Mohammed bin Rashid Al Maktoum Global Initiatives Foundation for this global movement stems from our humanitarian role in consolidating the inspiring impact of community work and its role in advancing societies, especially through content creation, which has proven to have the strongest influence on future trends. The content creators’ messages through this campaign go beyond the limits of screens to plant seeds of goodness everywhere and provide an inspiring model for every person to leave their mark in giving.

For his part, Sunny Varkey said: We are proud to be part of this global movement, through whose support we aim to emphasize our message that education is the most powerful tools to change the world for the better. Gathering these energies from content creators towards one goal to address the most pressing societal challenges inspires us all with the ability to unite efforts to make a difference in the lives of communities, and this movement within the One Billion Followers Summit establishes a real phase of influential digital humanitarian work.

Mr. Best emphasized that what is happening today at the One Billion Followers Summit renews our belief in our ability to change people’s lives and their reality for the better. He said: Today, I have chosen with my team 10 of the most powerful content makers in the world to prove to everyone that we, as content makers, have supernatural power if we unite. Through what we will do, we want to inspire an entire generation to move and do amazing things that reflect a major and clear change in the lives of societies. Today we have tremendous preparation and enthusiasm because what we will do with these ten creators will write new rules, and will make the world realize that purposeful content is the most powerful weapon we have to create the future.

The “1billion Acts of Kindness” campaign was launched last November 7 by Mr. Best, who has more than 873 million followers on social media, and whose videos receive more than 62 billion views annually, by launching a challenge to all content makers around the world to publish a billion influential community activities and actions in societies in all countries, with the aim of transforming individual actions into a global humanitarian movement. Participations consist of content makers sending videos of their production related to community actions and creating a positive impact. Starting from volunteering locally to supporting global causes, entries were received until December 1.

The campaign received more than 170,000 community and humanitarian works, receiving more than 100 million views within 3 weeks. After evaluating the works by the One Billion Followers Summit, the Mohammed bin Rashid Al Maktoum Global Initiatives Foundation, the Varkey Foundation, and the Best Industries team, the ten global content makers who will lead the global community movement with Mr. Best were chosen. The selection was based on originality, the impact of storytelling, creativity, and positive impact.

The humanitarian charitable works received by the campaign included: volunteering to help needy elderly, people of determination, and the homeless, organizing community services, spreading awareness about societal issues and associations working in this field, organizing donation campaigns and planting trees, as well as facilitating others’ access to skills and knowledge through workshops and other humanitarian issues.

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